Jaguar Land Rover
JLR Classic D2C Digital Commerce Experience
Build Time
2 Months
Specialisation
Automotive & Parts
B2B
B2C
D2C
PIM / PXM
Services
Accelerator
Back-end Integrations
Commerce Enablement
Content & Creative
Conversion Rate Optimisation (CRO)
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Digital Marketing
Managed Services
Personalisation
Product Experience (Px)
Replatform
Strategy and Consulting
Technologies
Adobe Analytics
Adobe Commerce (Powered by Magento)
Adobe Digital Experience
Adobe Experience Manager
Adobe Target
Akeneo PIM / PXM
Salesforce CRM
System Integrations
SAP ERP
Unipart Logistics
Vertex Global Tax
Warehouse Management System (WMS)
The Solution
Automated Data Enrichment, Multiple Channels, ERP Integration, Key Concepts, External Data Transfer, Users Training, API Services, Integration Quality Tests, Surcharges, Technical Data Downloads, Variable Data Sources, Custom Workflows, Data Governance, Product Modelling, Product & Data Concepts, End-to-End ERP Data Integration, Credit Balances, Custom Product Types, Customer ERP Integration, Customer Segments, Debit Transactions, Delivery Schedules, Fast Checkout, Globalised Tax Rules, Localised Catalog, Stock & Pricing, Multi-source Inventory, Omnichannel Customer Experience, and Orders ERP Integration
About
Jaguar Land Rover, a renowned British multinational automotive leader, specializes in crafting luxury vehicles and SUVs that set new standards in automotive excellence. With a turnover exceeding £23 billion and a workforce of over 39,000 skilled professionals, the company is a symbol of success in the industry.
At the heart of Jaguar Land Rover are its iconic brands, each with a rich history of timeless designs that resonate with a global audience. These brands forge deep emotional connections, making them truly distinctive on the world stage. United by a shared commitment to quality and sustainability, Jaguar and Land Rover embody Jaguar Land Rover’s vision of modern luxury by design.
From Jaguar’s sleek luxury vehicles to Land Rover’s rugged SUVs, each model represents the pinnacle of British craftsmanship and innovation. Jaguar Land Rover’s relentless pursuit of excellence and dedication to pushing the boundaries of automotive standards ensure that their vehicles not only meet but exceed the expectations of discerning customers worldwide.
Focused on quality, sustainability, and innovation, Jaguar Land Rover continues to shape the future of the automotive industry. Their commitment to delivering exceptional driving experiences cements their position as leaders in modern luxury, driving the evolution of automotive design and innovation.
A Forward-thinking Agency for a Fast-growing Business
Jaguar Land Rover selected iWeb as their Adobe Commerce (Magento) eCommerce agency due to our strategic, forward-thinking approach and extensive expertise in custom Adobe Commerce (Powered by Magento) development. With iWeb’s proven track record of designing, developing, and supporting more successful Adobe Commerce Magento sites than any other UK agency, Jaguar Land Rover was confident in our ability to deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb crafted and designed a Magento customer experience that authentically embodies the essence and personality of Jaguar Land Rover. Recognising that Jaguar Land Rover’s digital vision and distinctive aesthetic are integral to their brand identity, it was imperative that the iWeb team fully understood and embraced this vision. We meticulously developed a user experience that aligns seamlessly with Jaguar Land Rover’s heritage and values, ensuring that every aspect of the site—from design elements to functionality—echoes the brand’s commitment to luxury, innovation, and quality. This attention to detail was key in delivering a customer journey that not only meets but exceeds the expectations of their discerning clientele, fully reflecting the prestige and character of Jaguar Land Rover.
“Our experience with the new JLR Classic site has been exceptional. The seamless navigation, faster load times, and enhanced shopping experience have truly elevated our ability to explore and purchase classic Jaguar and Land Rover cars and parts. It feels like the perfect blend of heritage and modern convenience!”
Rebecca Brocton, eCommerce Manager, JLR
Results
The iWeb team undertook comprehensive user testing and in-depth research to develop a bespoke Magento shopping experience that not only inspires customers but also guides them effortlessly through a seamless purchase journey. We focused on understanding the specific needs and expectations of Jaguar Land Rover’s diverse customer base, ensuring that every element of the digital experience was meticulously tailored to provide an intuitive and engaging user interface.
Through this process, we created a platform that reflects the premium quality and sophistication associated with Jaguar Land Rover, while also delivering a smooth, efficient, and enjoyable shopping experience.
Our strategic partnership with Jaguar Land Rover is built on a foundation of collaboration, innovation, and shared goals. This partnership is not just about the initial launch but is designed for long-term success. We are committed to driving measurable and sustainable growth for Jaguar Land Rover through ongoing enhancements and optimisations of the Magento platform.
The new digital experience is not only unique to Jaguar Land Rover but also serves as a testament to our continuous and collaborative efforts. It embodies the brand’s identity, combining cutting-edge technology with the timeless elegance and rugged performance that Jaguar Land Rover vehicles are known for. As we move forward, our partnership will continue to evolve, ensuring that Jaguar Land Rover remains at the forefront of digital innovation in the automotive industry, delivering exceptional value and experiences to their customers.
+25%
increase in conversion rate
+40%
faster page load times
+36%
higher customer retention
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk