Kitwave Wholesale Group
Eden Farm Hulleys Omnicommerce B2B Experience
Build Time
3 Months
Specialisation
Services
Accelerator
Back-end Integrations
Commerce Enablement
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Managed Services
Multi-site
Omnichannel Strategy
Product Experience (Px)
Replatform
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
Akeneo PIM / PXM
System Integrations
Aptean Swords ERP (formerly Sanderson)
Brandbank Data
Erudus Data
Multi-depot Inventory
The Solution
PIM Integration, Purchase History, Quick Ordering, Requisition Lists, Stock & Complex Pricing, Statements, Invoice & Credits, Technical Data Downloads, Data Governance, Product Modelling, Product & Data Concepts, Technical Architecture, Assets Transformations, External Data Transfer, API Services, Parent / Child Accounts, Company Data Concepts, Company Contacts, End-to-End ERP Data Integration, Credit Balances, Custom Product Types, Customer ERP Integration, Customer Segments, Debit Transactions, Delivery Schedules, Fast Checkout, Last Purchased Markers, Localised Catalog, Stock & Pricing, Loyalty & Rewards, Multiple Depots, Multi-source Inventory, Named Day Delivery, Offline Orders, Omnichannel Customer Experience, and Orders ERP Integration
About
Eden Farm Hulleys is a national wholesaler and distributer specialising in frozen food, ice cream and chilled wholesale. They have a strong distribution network of 9 depots and over 150 delivery vans meaning they are able to deliver 6 days a week and offer next day delivery where possible. They service small independent shops right through to large wholesalers and buying groups, as well as a number of famous high street brands.
Eden Farm Hulleys is part of the Kitwave Group. Founded in 1987, Kitwave is an independent, delivered wholesale business with approximately 1,100 employees and a network of 26 depots able to support delivery throughout the UK, specialising in selling impulse products (such as confectionery, soft drinks, snacks, ice cream), frozen and chilled foods, alcohol, groceries and tobacco to approximately 38,000, mainly independent, customers. Currently, the Group sells a broad portfolio of approximately 33,000 products.
The diverse customer base includes independent convenience retailers, leisure outlets, vending machine operators, foodservice providers, and other wholesalers, as well as leading national retailers.
The group has revenue in excess of £600 million.
A Forward-thinking Agency for a Fast-growing Business
Kitwave Wholesale Group chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, Kitwave Wholesale Group was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of Kitwave Wholesale Group. Like many iWeb Magento clients, Kitwave Wholesale Group‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“We chose Adobe Commerce and Akeneo PIM because of its speed, scalability, comprehensive API, workflow tools, and the fact that it would allow our users to collaborate more effectively. We can now scale our digital footprint rapidly and manage product information more efficiently. We are committed to providing the best product experience possible.”
Alan McCartney, IT Director, Kitwave Wholesale Group
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with Kitwave Wholesale Group will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to Kitwave Wholesale Group and is a true reflection of our ongoing collaboration.
+80%
increase in conversion rate YOY
+30%
of revenue from search
+60%
more traffic associated with API and webhook calls
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
