Medtree
Medical Supplies B2B PIM & Product Experience
Build Time
4 Months
Specialisation
B2B
D2C
Health & Wellness
PIM / PXM
Retail
Services
Accelerator
Custom Development
Managed Services
Product Experience (Px)
Strategy and Consulting
Technologies
Akeneo PIM / PXM
Shopify Plus
System Integrations
Microsoft Dynamics ERP
Multiple Commerce Sales Channels
Shopify Plus
The Solution
Custom Workflows, Technical Architecture, Custom Views, Key Concepts, Teams & Permissions, External Data Transfer, Data Governance, Users Training, Product Modelling, API Services, Product & Data Concepts, Data Insights, Automated Data Enrichment, Integration Quality Tests, Asset Manager, Data Exports, Data Imports, Localised Catalogs, Localisation, Multiple Channels, Business Process Consultancy, PIM Integration, ERP Integration, Technical Data Downloads, and Commerce Integration
About
Medtree is the UK’s leading independent supplier of pre-hospital equipment, medical devices, and first aid products — trusted by emergency services, healthcare professionals, and rescue organisations around the world. Headquartered in the West Midlands, Medtree supplies over 18,000 products from more than 400 manufacturers, serving customers across the NHS, military, and private healthcare sectors, as well as individual first responders.
Since its founding in 2003, Medtree has built its reputation on clinical expertise, quality assurance, and an unwavering commitment to supporting those who save lives. Their extensive product range includes medical kits, diagnostic tools, trauma care equipment, defibrillators, protective gear, and tactical supplies — all rigorously sourced and tested to meet the highest professional standards.
With a global customer base and growing eCommerce demand, Medtree’s operations have evolved to balance scale, precision, and compliance. The business continues to expand its offering and streamline its digital channels to ensure fast, accurate access to the products customers rely on.
To support this evolution, Medtree partnered with iWeb to modernise its product data infrastructure through the implementation of Akeneo PIM — ensuring greater efficiency, consistency, and scalability across its extensive catalogue.
A Forward-thinking Agency for a Fast-growing Business
As Medtree’s online operations grew, so did the complexity of managing thousands of SKUs, product attributes, and regulatory data. Maintaining accuracy across multiple sales channels and internal systems was becoming increasingly time-consuming.
iWeb, one of the UK’s leading Akeneo PIM specialists, worked with Medtree to design and deploy a centralised product information management platform capable of handling this complexity with precision. The new Akeneo PIM solution consolidates all product data into a single, reliable source of truth — ensuring consistency across Medtree’s eCommerce store, ERP system, and supplier feeds.
We implemented structured data governance workflows, automated enrichment processes, and flexible attribute models that reflect the technical and regulatory nature of Medtree’s products. This streamlined how teams create, update, and publish product information, significantly reducing manual effort while enhancing accuracy and speed.
The result is a robust data foundation that supports Medtree’s strategic growth, simplifies internal processes, and enables faster product updates across every channel.
The Product Experience (Px)
For Medtree, accurate and detailed product information isn’t just a matter of convenience — it’s critical to ensuring safety, compliance, and trust. The new Akeneo PIM platform has transformed how the business manages and delivers that information, directly enhancing the customer and product experience.
Every product listing now benefits from structured, complete, and validated data, including technical specifications, certifications, imagery, and supporting documentation. This not only provides customers with greater confidence in their purchasing decisions but also ensures that healthcare professionals can quickly find and compare essential items.
By aligning PIM-driven data with the eCommerce platform, Medtree can now launch new products faster, maintain consistency across all regions and channels, and ensure compliance with medical product regulations. The result is a better informed, friction-free customer experience that reflects Medtree’s trusted brand and professional standards.
“The Akeneo PIM system has made a huge difference to how we manage our product catalogue. iWeb understood the complexity of our business and delivered a solution that makes our data cleaner, faster to update, and far more reliable. It’s improved efficiency across every department and helped us deliver a much better experience for our customers.”
Digital Product Manager, Medtree
Results
Since implementing Akeneo PIM, Medtree has achieved measurable improvements in data management efficiency, product accuracy, and digital performance. The platform has significantly reduced time-to-market for new product launches and improved internal collaboration across product, marketing, and compliance teams.
Operationally, Medtree now benefits from a single, scalable source of truth that feeds directly into eCommerce, ERP, and marketing systems — reducing duplication and human error. Externally, customers experience clearer, richer, and more reliable product content, driving engagement and conversion rates.
The Akeneo PIM implementation has become a cornerstone of Medtree’s digital transformation, equipping the business to scale confidently while maintaining its industry-leading standards for accuracy, quality, and care.
+58%
faster product enrichment and publishing speed
+44%
improvement in product data accuracy and completeness
-40%
reduction in manual product management tasks
