Mole Valley Farmers
Agriculture Omnicommerce Experience
Build Time
10 Months
Specialisation
Agriculture & Gardening
B2B
B2C
PIM / PXM
Retail
Services
Back-end Integrations
Commerce Enablement
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Managed Services
Migration to Magento 2
Omnichannel Strategy
Personalisation
Product Experience (Px)
Replatform
Technologies
Adobe Commerce Cloud (Powered by Magento)
Akeneo PIM / PXM
System Integrations
Microsoft Dynamics AX ERP
The Solution
Product & Data Concepts, External Data Transfer, Parent / Child Accounts, PIM Integration, Purchase History, Quick Ordering, Returns RMA, Requisition Lists, Stock & Complex Pricing, Surcharges, Technical Data Downloads, Variable Data Sources, Data Governance, Product Modelling, End-to-End ERP Data Integration, Custom Product Types, Customer ERP Integration, Delivery Schedules, Fast Checkout, Localised Catalog, Stock & Pricing, Multiple Branches, Multi-source Inventory, Named Day Delivery, and Orders ERP Integration
About
Mole Valley Farmers was established in 1960 by a small group of farmers in South Molton, North Devon who created an agricultural buying group. The success of this early enterprise has resulted in the Mole Valley Farmers family of companies becoming a leading agricultural supply business spanning the length of Britain. Today they have over 9,000 Farmer Shareholders and more than 53,000 Country Members.
Mole Valley Farmers trades with co-operative principles and has strong values in respect of the farming community. Their ethos has always been to help their farming members improve productivity and profitability by offering a whole range of products and services at competitive prices. Over the years the company has grown and today they operate 56 nationwide rural retail locations, comprising Mole Valley Farmers; Mole Country Stores and Farmdirect along with other direct to farm businesses providing feed, fertiliser and other inputs to the nation’s farmers.
They employ over 2,000 people and have a turnover of £495 million.
A Forward-thinking Agency for a Fast-growing Business
Mole Valley Farmers chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, Mole Valley Farmers was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of Mole Valley Farmers. Like many iWeb Magento clients, Mole Valley Farmers‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“When I came on as Mole Valley Farmers Commercial Manager, I knew there was a lot we could be doing better. A lot of aspects of our site were simply not working and impacting our overall performance. iWeb were instrumental in addressing these issues and driving our digital vision.”
Brian McArdle, Commercial Manager, Mole Valley Farmers
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with Mole Valley Farmers will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to Mole Valley Farmers and is a true reflection of our ongoing collaboration.
+80%
increase in mobile sessions
+45%
increase in sales from page load times
+75%
increase in add to checkout
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
