Want to know how to migrate to Magento? Follow these 6 steps for a successful, stress-free migration:
- Define your requirements
- Design your user interface
- Migrate data
- Rebuild and enhance core features
- Protect and improve your SEO
Moving or upgrading your eCommerce site is a big deal and requires careful planning. However, if you stick to good advice and best practices, you’ll soon be ready to relaunch – hopefully with some powerful improvements to drive your business forward.
1. Define your requirements
We don’t rush this stage, making sure we have every piece of information we need to get your relaunch right. We look at what you’ve already got, reviewing all your business processes and back office systems, and we look at what you want, exploring further improvements and functionality and how we could help you meet your business goals.
This gives us a clear road map to work to, incorporating specifications to guide our development team and a strategic plan that will give you confidence in our process.
2. Design your user interface
With over half of your traffic coming from mobile devices, responsive ecommerce sites that provide a great experience for every user have never been more important. In a mobile-first approach, we use wireframing to design the user journeys we know are most likely to lead to a quick, happy sale.
Wireframes mean you quickly get to try out a skeleton of your new site and see how Magento’s fluid grid structure performs on multiple devices and browsers. From there, we can custom-design the layout that will beautifully reflect your brand and the needs of your users.
3. Migrate data
Skilled management of your data may well be the most important element to a successful migration.
We help you spring-clean all existing data, isolating what needs to be moved and what doesn’t, and then enhance your catalogue with new attributes for easier store browsing.
With Magento, we can connect and integrate your data with any existing, backend office system, whatever you use. This means that once your site launches, all product, customer and order information can be managed as one simple, efficient operation.
4. Rebuild and enhance core features
We restore all core functionality to your site, but with Magento, there’s no need to stop there. Now is the perfect opportunity to build in exciting, new features to enhance your store and your service. We can find you the best, quality-tested plug-ins or develop something entirely original, running everything through a complete cycle of Quality Assurance testing to check compatibility and performance.
The possibilities are endless. Whether it’s price comparison tools, loyalty reward schemes, Click and Collect services, gift card systems, custom delivery options or something else, we’ll make sure that your website does everything you could ever want it to.
5. Protect and improve your SEO
It’s vital that your new store takes you forwards, not backwards. We make sure that we won’t lose your hard-won search engine listings and will enhance your optimisation wherever possible, using 301 and 302 redirects to provide a seamless switchover.
When everything’s ready to go, we repoint your domains and check everything is live and working perfectly. We don’t bow out there, however. Our full-service support packages mean you can continue to benefit from managed hosting, technical support, Magento updates, and ongoing marketing advice and consultancy, long into the future.