Deakin & Francis

England’s oldest family jeweller, based in the heart of Birmingham’s Jewellery Quarter, wanted to give their website a re-design to showcase their unique designs and quality craftsmanship.


Deakin & Francis


B2C eCommerce, Front End Development, Magento Development, Responsive Design, User Experience Design


Founded in 1786, Deakin & Francis specialise in making the world’s finest luxury cufflinks, pendants and rings. They approached us wanting to redesign their Magento website to cater for their ever growing number of mobile users.


It was crystal clear what was needed; a responsive website optimised for mobile, tablet and desktops.

To design the site we used a modular web design approach - building style guides and pattern libraries that could be deployed across the site for a consistent look and experience.

By creating some bespoke code we also gave users the ability to place orders with custom engraving.

And behind the scenes traders can login, gaining access to customer pricing and place large orders for their own stores.


  • Customers and stock migrated from their existing Magento website
  • Integrates WordPress to power their news and announcements
  • Luxurious photography used throughout the site, reflecting their premium brand values
  • Custom engraving offered as a bespoke product option
  • A mobile first design that’s stunning at all sizes
  • Trade specific features for their industry partners

"Brilliant systems and service, friendly team. They have a great project management process, their style guides are incredibly good way of working and their approach has been very helpful."

Annmarie Hanlon - Digital Marketing Expert, Deakin & Francis

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Call us on 01785 279920

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