England’s oldest family jeweller, based in the heart of Birmingham’s Jewellery Quarter, wanted a new website to showcase their unique designs and quality craftsmanship.
Founded in 1786, Deakin & Francis specialise in making the world’s finest luxury cufflinks, pendants and rings. They approached us wanting to redesign their Magento website to cater for their ever growing number of mobile users.
It was crystal clear what was needed; a responsive website optimised for mobile, tablet and desktops.
To design the site we used a modular web design approach - building style guides and pattern libraries that could be deployed across the site for a consistent look and experience.
By creating some bespoke code we also gave users the ability to place orders with custom engraving.
And behind the scenes traders can login, gaining access to customer pricing and place large orders for their own stores.
"Brilliant systems and service, friendly team. They have a great project management process, their style guides are incredibly good way of working and their approach has been very helpful."
Annmarie Hanlon - Digital Marketing Expert, Deakin & Francis
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