Denelli Italia deals in high-end contemporary design furniture. For them, style is everything. They wanted an eCommerce website to act as an extension of their super stylish showroom.




B2C eCommerce, Front End Development, Magento Development, User Experience Design

Taking an in-store experience online.

Denelli was born out of the desire to provide high-quality designer furniture to the UK market. They offered a first class showroom experience, and now they need to do the same online.

The previous website needed an overhaul; allowing customers access to the same in-depth product information and one-to-one advice they would receive in store, from the comfort of their own home.

Contemporary, customer focused design.

First things first, we migrated the site from Cubecart to Magento. The move to Magento meant we could tick all the back-end requirement boxes for Denelli. This included a big chunk of custom work to develop split payment and invoice functionality - essential to the success of their business model - and the ability to easily export orders for suppliers.

The site is designed to shine the spotlight on their super stylish sofas and furniture, with well thought out product pages and a visual merchandiser tool to guide customers through their swatch, colour and size options on the path to purchase. Users can also quickly order sample swatches of fabrics and leathers while the live chat option is always on-hand for added help and advice.

The end result? A harmonious online and in-store experience.


  • Split payment functionality
  • On-tap visual merchandiser
  • Live chat with Zopim
  • Suggestive site search
  • Custom checkout
  • Mailchimp integration

Take a look for yourself

Call us on 01785 279920

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