Rare London

On-trend UK fashion designers with a huge celebrity following and one of TopShop’s highest selling concessions. We worked with them deliver a Magento Enterprise website shipping to over 80 countries worldwide.


Rare London


B2C eCommerce, Magento Development, Magento Enterprise

High-end eCommerce for high-end fashion.

With a creative and dedicated design team, Rare London continue to bring their customers unique and on-trend fashion.

Today, they ship to over 80 countries worldwide. The brand was given a fresh, new look in March 2012 and re-named Rare London as a nod to their firm roots in the British fashion industry.

We were tasked with designing and building a new website that would inspire shoppers and enable their growth as one of the UK’s premium fashion brands.

Enterprising and inspiring shopping experience.

We needed a scalable, high-performance eCommerce solution that would meet the demands of such a large and fast-growing business. Which is why we chose Magento Enterprise – the perfect fit for a client with a high level of traffic and thousands of products for sale.

We’ve armed Rare London with the tools to create engaging shopping experiences through personalised content, fast checkouts and seamless shopping experiences across multiple devices anywhere, anytime.


  • Magento Enterprise
  • NOSTO - personalised shopping experience
  • Bronto email marketing integration
  • Elasticsearch
  • Sage 200 accounts integration
  • Persistent cart
  • Feefo product review integration


revenue increase


Conversion rate increase


Basket abandonment down

Take a look for yourself


Call us on 01785 279920

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