Scruffs is the hottest name in street-styled safety footwear and workwear, providing tradesmen with hard-working urban looks since 2003. They needed a new eCommerce solution to meet the demands of their increasing online sales.




B2C eCommerce, Magento Development, Magento Migration, User Experience Design

Building the foundations for growth.

Having worked with Scruffs, part of Birchwood Price Tools, for nearly a decade they trusted us to manage a smooth migration to Magento from their own custom built PHP application.

Their products that can be bought through a chain of dealers located across the UK or directly online, so their new Magento website had to support transactions for both stockists and customers, and enable consumers to find their nearest Scruffs outlet.

Challenge accepted.

Scruffs | iWeb Magento Agency

Seamless migration to Magento.

By moving Scruffs over to Magento, we provided a feature rich and secure base to develop their new website. By building a custom import of their data there was no need to re-enter all their product information again. This made the transition from their custom system to Magento a smooth one.

We made their dealer locator work responsively and added custom quick views to product listings to allow customers to view larger product images, information and add the product to their basket straight from the listing page.


  • Managed migration from their proprietary website to Magento
  • Automatic product recommendations
  • One-step checkout
  • Stockist locator supports their extensive network of retailers
  • SagePay payment integration
  • Integrated WordPress editorial section

"iWeb have been our partner now for the last 10 years. In all honesty we haven’t been able to find a better digital partner. They've delivered, they are a talented team and they've grown in line with our expectations."

Chris Mellor-Dolman - Head of Marketing, Birchwood Price Tools

Take a look for yourself

Call us on 01785 279920

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