Your Design

Your Design, pioneers of personalised gifts and clothing, wanted to re-launch a website that made the product customisation experience simple and smooth.


Client

Your Design

Services

B2C eCommerce, Back Office Data Integration, Front End Development, Magento Development, Magento Migration, Responsive Design, SEO, User Experience Design


A competitive edge.

The personalised gifts market is fast moving and crowded, hence why YourDesign recognise the importance of staying one step ahead of their competitors. We were tasked with re-designing and re-launching a website that made the product customisation tool - i.e. uploading images, text and colour changes - smooth and simple on all devices.

What's more, the visibility of their brand and product in search engines is crucial to their succes so we undertook a major SEO overhaul to give their rankings a boost.

Customised for success.

Our first move was to migrate from a previously bespoke PHP site to Magento. This gave us solid foundations to develop on and for Your Design, a scalable platform for growth.

As the product customisation tool is central to its success, we set about creating a bespoke javascript app. This means that when a customer has selected their garment or product, they hit 'Customise it' and navigate to a page where they can add their own text, upload images and choose from a catalogue of emoji's and shapes.

The Advanced Elastic Search feature makes it easier for customers to find exactly what they're looking for while the checkout process now boasts a flexi-basket feature which makes it easier for customers bulk buying for hen, stag or group events.

The end result? An eCommerce website personalised to both the needs of Your Design and their customers.

Features

  • Bespoke Javascript product customisation
  • Advanced Elastic Search
  • Paypal integration
  • Braintree payment module
  • Mailchimp integration
  • Responsive design

"There’s good reason we’ve worked in partnership with iWeb for the last 13 years. They understand our business, our needs and most importantly they are always willing to challenge us. The bespoke product customisation tool on our new Magento website works brilliantly on all devices and gives us a real competitive edge. iWeb have delivered us a fantastic platform to grow our business."

Mark Fazackerley - Owner, YourDesign

118%

Conversion rate increase

35%

Revenue increase

30%

Bounce rate decrease

72%

Order quantity increase

Take a look for yourself

www.yourdesign.co.uk

Call us on 01785 279920

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