Here at iWeb we are always looking for ways to help our eCommerce customers. Whether it’s sharing our knowledge, reviewing new Magento eCommerce modules or improving  return on investment. Today we are going to be looking at online review platform Trustpilot.

Did you know that 61% of customers read online reviews before making a purchase decision?

Trustpilot is one of the biggest independent review communities in Europe. It has over 80,000 business customers and seven million reviews published to date. Engaging with customer online review communities can boost your ROI.

Here are the benefits of using an independent review community such as Trustpilot:

1. Generate Google Seller Ratings

Google Seller Ratings have become an important part of boosting online sales. Google aggregates scores from online reviews to produce that all-important rating. Third-party customer review communities such as Trustpilot offer moderated and Google-affiliated reviews. This helps you to automate accruing reviews from consumers and reduce AdWords costs in the process. The higher your seller rating, the more paid search traffic and click-throughs.

“17% higher ads with Seller Ratings’ CTR versus the same ads without ratings”

2. Increase on-site conversions

Real-time website feeds displaying reviews like those offered by Trustpilot are imperative in this age of social proof. In a survey of UK shoppers, 62% of people said they are more likely to do business with a company after reading a positive review. One in five said they would go on to spend at least 10% more with that company.

3. Reduce shopping cart abandonment

It’s essential to build consumer trust at every stage of their journey through your sales funnel. A simple widget embedded on your website at key stages in the buying cycle can boost conversion rates. Research has shown that widgets featured on the checkout page can boost conversion rates by up to 58%.

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Inviting the consumer to write their own review on the confirmation page promotes transparency. It shows that you believe in your products and services, and are not afraid of asking for customer feedback. This honesty will improve your eCommerce ROI one step further.

“As a reputable business we have definitely benefited from the added confidence Trustpilot gives our customers to shop with us.”
Ben Garland, Business Development Manager, MyMemory (iWeb customer)

4. Optimise search

Implementing best SEO practises across your website is still vital, but online reviews can play a vital role in SEO optimisation. While social media platforms offer an immediate venue for reviews, this content is lost over time. An online platform offers a permanent legacy of your interactions with customers that shoppers (and search engines) can easily find.

Bloggers are now the third most influential online resource for consumers making purchasing decisions, according to Technorati’s 2013 Digital Influence Report. Try to encourage brand advocates to offer links from their sites to your independent online review software.

Overall using an independent review community can:

  • Boost your Google Seller Rating
  • Increase paid search traffic and click-through rates
  • Reduce AdWords costs
  • Increase on-site conversion rates by growing online shoppers’ trust
  • Drive down shopping basket abandonment rates
  • Offer new and effective ways to optimise search

If you’re interested in using Trustpilot on your website contact us on 01785 279 920 or send us an email.