How we use them on this site.
We use a small piece of browser storage to remember your cookie choice, and, once you consent, a set of analytics and advertising-measurement services that help us understand how the site is used and measure marketing performance. Consent is managed through the cookie banner using Google Consent Mode v2, so analytics and advertising technologies stay disabled until you accept.
Categories of cookie in use.
Strictly necessary state is always active so the site works and remembers your cookie choice. Analytics and advertising categories only activate after you consent through the banner.
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Essential | Website functionality, security, and remembering your cookie preferences. | iweb-cookie-consent (browser local storage) | Until you clear site data |
| Analytics | Understand page performance, visitor behaviour, navigation patterns and where the site can be improved. Only activates after consent. | Google Analytics 4, Microsoft Clarity, Plausible Analytics | Up to 24 months (see provider) |
| Advertising / measurement | Measure the effectiveness of our marketing campaigns and which channels drive genuine enquiries. Only activates after consent. | Google Ads (conversion linker), LinkedIn Insight Tag, Microsoft Advertising UET | Up to 13 months (see provider) |
| Tag management | Google Tag Manager is used only to load and manage the tags above. GTM itself does not automatically collect personal information. | Google Tag Manager | Session |
Third parties.
The services listed below only load and set cookies or identifiers once you have granted consent through the cookie banner. Consent is enforced using Google Consent Mode v2, which keeps analytics and advertising storage denied by default.
| Service | Purpose | Provider |
|---|---|---|
| Google Tag Manager | Tag management | |
| Google Analytics 4 | Website analytics | |
| Google Ads | Advertising measurement (conversion linker) | |
| Microsoft Clarity | Behaviour analytics and heatmaps | Microsoft |
| Microsoft Advertising UET | Advertising measurement | Microsoft |
| LinkedIn Insight Tag | Advertising measurement | |
| Plausible Analytics | Privacy-friendly website analytics | Plausible |
On a handful of case-study pages we embed video from Vimeo. Vimeo sets its own cookies when the player loads. To avoid this, you can skip those pages, or use the transcript link we provide alongside every embed.
- 16 July 20264.0Current version. Annual review cycle. No material changes to processing.
- 1 September 2024v3.2Sub-processor register moved to request-only; minor wording.
- 1 April 2024v3.1Updated UK IDTA references after ICO addendum.
- 1 April 2023v3.0Full rewrite to plain English on employee-ownership transition.
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