We’re all Pumped-up!
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Need a one-stop-shop for your water management challenges? Whether it’s an off-the-shelf pump you’re after or a complex bespoke pumping solution, look no further than T-T Pumps.
T-T came to us looking for a fresh, new responsive website – their old website had gotten a little cluttered over the years and was difficult to navigate. Acknowledging the need for a website with great usability, T-T gave us a call and we were more than happy to help.
The new site needed to walk the line between a B2B ecommerce site selling off the shelf products and an information site promoting bespoke solutions and services… without alienating potential customers from either group, easy right?
We focused on making the user-journey as enjoyable as possible, considering the different customers visiting the site.
Scenario 1: Know what product they’re looking for:
- An advanced site search with product images and suggestions that appear as you type – it’s as easy as that.
Scenario 2: Unsure what product they’re looking for:
- Easy browsing of the extensive catalogue
- In-depth product information with comparison charts, application information, features and specifications
- Quick call-to-actions to confirm product choice
Scenario 3: Looking for bespoke solutions/services information:
- In-depth case-studies
- Sector and application examples
- Services section
There’s lots going on behind the scenes too…
- Customer grouping
- Complex shipping options
- Back-office integration for product data and orders
So, did we achieve the brief?
- Fresh new design – check
- Fully responsive for mobile and tablets – check
- Easy to navigate and place orders – check
- Attractive to customers looking for bespoke solutions and services – check
- Integration with back-office – check
…I think we might have just done it 🙂
Visit T-T Pumps new responsive website on your computer, tablet or mobile device.
Posted in eCommerce