Magento Imagine Awards 2019 Finalist

Super Charging Yuasa Battery Sales

Yuasa are the world’s leading battery manufacturer. We’ve been charged (sorry, last pun, I promise) with looking after their websites for the last 5 years. Our latest work has seen us carry out a revamp of their battery lookup website.

Yuasa Battery Lookup Magento B2B Case Study | iWeb Magento eCommerce Agency

The brief

Make it super-easy for car garages to sell more Yuasa batteries to vehicle owners.

The solution

A Magento eCommerce store – – designed to give garage owners and employees a tool to quickly determine the correct Yuasa battery for their customers. The vehicle-specific fitting information helps to ensure a swift installation, allowing garages to offer a great service – it’s a win-win.

The tools

Yuasa Battery Lookup website

We knew that the key to the success of the Battery Lookup site would be to give the website users as many easy ways of finding the right product for their customers as possible.

The website allows users to find the right battery using any of the following methods:

Once the user has found the battery they’re looking for, they’re then presented with a wealth of info and product data to ease the passage into a sale.

Yuasa Battery Lookup search results

A few key stats

Sounds simple? In terms of a user experience, it really is. It couldn’t be easier. But behind the scenes there’s plenty going on! All the info, stats, model numbers, downloadable data sheets, fitting instructions etc are pulled from multiple data sources.

And therein lies the beauty.

The backend: a complex Magento store integrating hundreds of thousands of data records from multiple sources.

The frontend: a website that makes it super-easy for car garages to sell more Yuasa batteries to car owners, on any device, at any time.


The site launched last week with a campaign that involved sending out big countertop buttons to garage owners; as soon as the button is hit, voilà, the Battery Lookup site is launched on their screens.

It’s still early days and we’re excited to see the results. Watch this space!

Subscribe via email

Sign up to get notifications of new posts by email.

Share this article

Posted in Development, eCommerce, iWeb, Magento


Other posts you might like

Yuasa’s battery lookup has been a massive success, increasing sales and becoming an industry leader. The launch of the new…

iWeb has been working with Yuasa, a world leading battery supplier, since 2013. We built their web presence out, consisting of five…

Yuasa car batteries are internationally renowned – manufacturing and supplying products for distributors all over the world. Among these are…

Call us on 01785 279920

Our friendly Magento experts are happy to answer your questions.

Follow us!

Get the latest eCommerce news, reviews and expert advice in your inbox.

To find out more about how we use your data, read our Privacy Policy