Unfortunately, as many businesses will know, getting a customer to purchase a product isn’t as simple as it used to be. Instead of a potential customer hearing about a brand, heading to the website, finding what they’re looking for, and placing an order, life gets in the way.
Whether that’s a phone call, a social update or a hilarious GIF. Attention is easily taken away from your site, making their journey to checkout anything but linear.
Did You Know? 97% of people who visit an online store for the first time leave without buying anything.
However, things have gotten a lot easier with Google remarketing ads (also known as retargeting ads). When life gets complicated, retargeting is a simple solution that creates a clear path back to your website. So those lost visitors can return once again, but this time, making it to the checkout!
But obviously, Google didn’t stop there. They have now integrated their remarketing ads with MailChimp, a highly popular email marketing system.
“Retargeting takes advantage of all the work you’ve done to bring customers to your site the first time. That’s why retargeting ads usually cost the least and earn the highest ROI. If you’re not retargeting, you probably should be.” – Tom Klein, MailChimp’s Chief Marketing Officer
This article will take you through the benefits of retargeting ads, specifically on MailChimp. Let’s go!
One of the first things to note about the MailChimp retargeting integration is just how quickly it can be implemented. In just a couple of clicks, you can set up a campaign that reminds people of the products they left behind just as they’re ready to buy.
When you connect your store to MailChimp, your site is integrated with the remarketing tool. Adverts are then automatically built that feature your bestselling products. It’s then up to you, to add an eye-catching headline, tweak your content and your ad is done!
“Google remarketing ads were very intuitive,” says Vashti Patrick, founder of VeePeeJay Media, who participated in the MailChimp beta test. “They’re super easy to use and set up in MailChimp.”
Would you like more power?
For more control over your ads, MailChimp allows you to choose which products you want to include.
Adverts are automatically adjusted through the Google Display Network to fit the thousands of spaces available on the web that are the most relatable to your business.
That means if you are a local bakery store, your adverts will be placed on websites, blogs or apps that contain dessert, cakes and bread recipes and generic information about baking.
Not only this but the viewers of these websites or apps are most likely to be found around the local area to ensure that they are prospective customers who will be likely to visit the store or better, buy from there! As your ads get more clicks, they’ll be optimised to display on all the different websites and mobile apps your customers are engaging with.
If your website gets at least 100 monthly visitors, Google remarketing ads are definitely for you.
Not every digital advertising method is seen as affordable for all businesses. Particularly with online advertising, even if it was the most beneficial advertising method for a company, it isn’t prioritised due to the expense of running an ad.
Most companies understand that advertising is crucial. Yet, the last thing a business wants is to waste money trying to convert ‘random people’ into customers. That’s where retargeting comes into play.
Retargeting ads allow you to connect with an audience who have already expressed an interest in your products. So, stop fretting about the prospect of reaching just any old person on the web. Retargeting is really advanced, so you’re more likely to be advertising to those who are most likely to buy from you.
Top Tip: You can prioritise the people who have already displayed interest in your company by looking at which stage they were in of the customer buying journey, how long they spent on the site and so on. All of these factors can help to ensure that you target the people most likely to buy your products, rather than those who ventured to your site through error.
It’s simple. Remarketing ads are a quick and easy way to drive sales on any budget. They help to open the playing field for smaller businesses, to compete with larger stores too.
Did You Know? “One of our beta users even made $570 by spending $1 a day for a month.” – MailChimp
Retargeting ads are perfectly paired with other MailChimp channels to ensure all of your marketing activities work harder, as one. Through integrating with other channels, your remarketing efforts coincide with your other marketing practices, complementing one another. Together they work to grow your business to its full potential.
Some would say that retargeting is the glue that sticks all your marketing practices together – we agree! According to Google, combining retargeting with the other types of advertising you already do can help you sell 50% more of your products or services.
Wouldn’t it be great if you could monitor your various marketing campaigns all under one roof? With MailChimp, their tools can help you to integrate your marketing activities to make life easier for many businesses. Thus, you can drive traffic to your website with an email or social ad and if the user leaves without buying, you can easily retarget them. All done in one, single hub. Perfect!
Top Tip: Make use of the email system that MailChimp offers by sending a welcome or first-purchase automation when someone makes a purchase. Keeping them engaged is crucial!
If you are looking to start creating Google remarketing ads, we suggest you head over to the ad builder and connect your site. You can set up a campaign in a few quick clicks, it’ll help kick-start your remarketing campaign! For more information about remarketing, you can find help here.