Why Personalised Browsing Matters in eCommerce

Personalised browsing in eCommerce: A game changer

In today’s digital age, personalisation has become a cornerstone of successful eCommerce. Shoppers expect a tailored experience that caters to their unique preferences and needs. This shift towards personalised browsing is not just a trend; it’s a game changer. According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalised experiences. Here at iWeb, we understand the importance of this shift and have been at the forefront of implementing personalised browsing solutions for our clients.

Our expert solution architects have seen firsthand how personalisation can transform an eCommerce platform. By leveraging tools like Adobe Commerce and Akeneo PIM, we can create a seamless and engaging shopping experience that keeps customers coming back. Personalisation isn’t just about recommending products; it’s about creating a unique journey for each user, making them feel valued and understood.

Enhancing customer experience through personalisation

Customer experience (CX) is the heart of any successful eCommerce strategy. Personalised browsing plays a crucial role in enhancing CX by making interactions more relevant and enjoyable. A report by Accenture found that 91% of consumers are more likely to shop with brands that recognise, remember, and provide relevant offers and recommendations.

Our talented team at iWeb uses advanced tools like Adobe Experience Manager and Adobe Analytics to gather and analyse customer data. This data helps us understand customer behaviour and preferences, allowing us to tailor the shopping experience to each individual. For instance, if a customer frequently buys sports gear, we can highlight new arrivals in that category, making their shopping experience more efficient and enjoyable.

Moreover, personalisation can significantly reduce the time customers spend searching for products. By using intelligent product discovery tools like Constructor, we can ensure that customers find what they need quickly and easily. This not only improves their experience but also increases the likelihood of conversion.

Boosting sales and conversion rates

Personalised browsing isn’t just about improving the customer experience; it’s also a powerful tool for boosting sales and conversion rates. According to a study by Segment, personalised experiences can increase conversion rates by up to 20%. This is because personalised recommendations are more likely to resonate with customers, leading to higher engagement and sales.

At iWeb, we leverage our 30 years of eCommerce experience to implement effective personalisation strategies. By integrating tools like Adobe Target and Adobe Marketo Engage, we can create targeted campaigns that drive sales. For example, personalised email campaigns that recommend products based on past purchases can significantly increase the chances of repeat sales.

Additionally, personalisation can help reduce cart abandonment rates. By sending personalised reminders and offers to customers who have left items in their cart, we can encourage them to complete their purchase. This approach has proven to be highly effective in increasing conversion rates and boosting overall sales.

Building customer loyalty and retention

Customer loyalty is essential for long-term success in eCommerce. Personalised browsing can play a significant role in building and maintaining customer loyalty. A study by Salesforce found that 70% of consumers say a company’s understanding of their individual needs influences their loyalty.

Our talented in-house team at iWeb uses personalisation to create a sense of connection and trust with customers. By offering personalised recommendations, exclusive offers, and tailored content, we can make customers feel valued and appreciated. This not only encourages repeat purchases but also fosters long-term loyalty.

Moreover, personalisation can help create a more engaging and enjoyable shopping experience. By using tools like Adobe Journey Optimiser and Adobe Campaign, we can deliver personalised content and offers at the right time, keeping customers engaged and coming back for more.

Leveraging data for effective personalisation

Effective personalisation relies on accurate and comprehensive data. By leveraging data from various sources, we can create a detailed profile of each customer and tailor their shopping experience accordingly. According to a report by McKinsey, companies that leverage customer behavioural insights outperform peers by 85% in sales growth.

Here at iWeb, we use advanced tools like Adobe Real-time CDP and Adobe Digital Experience Cloud to gather and analyse customer data. This data helps us understand customer preferences, behaviour, and needs, allowing us to create a personalised experience that resonates with each individual.

Additionally, our integration with Akeneo PIM allows us to manage and enrich product information, ensuring that customers receive accurate and relevant product recommendations. This not only improves the shopping experience but also increases the likelihood of conversion.

Implementing personalisation with advanced tools

Implementing effective personalisation requires the right tools and technologies. At iWeb, we use a range of advanced tools to deliver personalised browsing experiences. Tools like Adobe Commerce, Adobe Experience Cloud, and Akeneo PIM enable us to create a seamless and engaging shopping experience.

Our talented UK team of Magento Developers and Adobe Commerce Specialists have extensive experience in implementing these tools. By leveraging our expertise, we can create a personalised experience that meets the unique needs of each customer. For example, by using Adobe Target, we can deliver personalised content and offers based on customer behaviour and preferences.

Moreover, our integration with Akeneo PIM allows us to manage and enrich product information, ensuring that customers receive accurate and relevant product recommendations. This not only improves the shopping experience but also increases the likelihood of conversion.

Overcoming challenges in personalisation

While personalisation offers numerous benefits, it also comes with its own set of challenges. One of the main challenges is managing and analysing large volumes of data. According to a report by Gartner, 60% of marketers struggle with data management and analysis.

At iWeb, we use advanced tools like Adobe Analytics and Adobe Real-time CDP to overcome these challenges. These tools enable us to gather and analyse customer data effectively, allowing us to create a personalised experience that resonates with each individual.

Another challenge is ensuring data privacy and security. With increasing concerns about data privacy, it’s essential to implement robust security measures to protect customer data. Our expert solution architects at iWeb ensure that all personalisation strategies comply with data privacy regulations, providing customers with a secure and trustworthy shopping experience.

Future trends in personalised browsing

The future of personalised browsing in eCommerce looks promising, with new technologies and trends emerging. One of the key trends is the use of artificial intelligence (AI) and machine learning to deliver more accurate and relevant personalisation. According to a report by PwC, 72% of business leaders believe that AI will be a business advantage in the future.

Here at iWeb, we are constantly exploring new technologies and trends to stay ahead of the curve. By leveraging AI and machine learning, we can deliver more accurate and relevant personalisation, improving the overall shopping experience.

Another emerging trend is the use of voice and visual search for personalised browsing. With the increasing popularity of voice assistants and visual search tools, customers can now search for products using their voice or images. This not only makes the shopping experience more convenient but also allows for more accurate and relevant personalisation.

In conclusion, personalised browsing is a game changer in eCommerce, offering numerous benefits for both customers and businesses. By leveraging advanced tools and technologies, we at iWeb can create a personalised shopping experience that enhances customer experience, boosts sales, and builds customer loyalty.