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Adaptive Commerce° Integration Specialists

Adaptive Commerce° connected to ERP, PIM, OMS and reporting seamlessly. Adaptive Commerce° is the commerce platform layer. iWeb connects it with product data, inventory, orders, customer insight and reporting systems so merchandising, pricing, stock and fulfilment stay in step across the estate. Integrates with the ERP, PIM, OMS and operational systems commerce teams already run.

Your systemsiWeb integration layerAdaptive Commerce°
Talk to an expertSee the estate map ↓
Works with - ERP (Sage 200, SAP, Infor, NetSuite) · PIM (Akeneo, Salsify, Syndigo) · OMS (Blue Yonder, Manhattan Associates) · WMS (3PL, branch systems) · CRM (Salesforce, HubSpot)
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00 · At a glance

Adaptive Commerce° at a glance.

Category
Commerce platforms
Role in the estate
The customer-facing storefront and checkout - owns the buying experience, the cart, promotions and the transactional shell that everything else connects into.
Commonly connects with
ERP · finance · PIM · product data · Middleware · iPaaS · automation · OMS · order management
Typical use cases
Publish enriched product data and variant hierarchies from PIM into storefront search, discovery and product pages · Synchronise real-time stock availability and base pricing from ERP to checkout and inventory displays · Route web orders to ERP, OMS or fulfilment systems with complete order detail and customer context · Update customer profiles, consent and behavioural data from Adaptive Commerce° into CRM and marketing platforms
Relevant services
BuildReplatformSupportPIM and Data
01 · What you get

What an Adaptive Commerce° integration gives you.

Product data teams see clear ownership

PIM governance, channel readiness rules and completeness checks define which products are catalogue-ready. Adaptive Commerce° displays only governed product data; merchandisers trust what they see.

Checkout and order accuracy improves

Stock and pricing reflect ERP authority. Orders reach ERP or OMS with complete detail and customer context. Order acknowledgement and status updates return quickly so customers know what is happening.

Pricing and promotion rules stay consistent

Base pricing, customer-specific pricing and promotion rules are clearly owned between ERP, pricing engine and Adaptive Commerce° merchandising. Dynamic rules apply without overwriting source data or breaking finance reconciliation.

Omnichannel inventory stays accurate

Stock allocation across ecommerce, branches and channels is managed by OMS or WMS. Adaptive Commerce° respects those boundaries and does not oversell. Customers see real availability.

Customer experience is consistent

Adaptive Commerce° personalisation and AI recommendations run on trusted, current product data and customer insights. Recommendations feel relevant because the underlying catalogue and customer profiles are governed.

02 · When it's worth it

Where an Adaptive Commerce° integration earns its place.

If two or more of these are true, the integration usually pays for itself quickly.

Publish enriched product data and variant hierarchies from PIM into storefront search, discovery and product pages
Synchronise real-time stock availability and base pricing from ERP to checkout and inventory displays
Route web orders to ERP, OMS or fulfilment systems with complete order detail and customer context
Update customer profiles, consent and behavioural data from Adaptive Commerce° into CRM and marketing platforms
Publish channel-specific listings, pricing rules and inventory to marketplaces and sales channels
Stream transaction events, catalogue changes and customer interactions into data warehouse for reporting and AI model training
03 · The limits

Where off-the-shelf connectors fall short.

Vendor connectors are fine for simple cases. Here's where the real ones need more.

PIM variant and bundle complexity

Adaptive Commerce° can display product variants and bundles, but variant hierarchies, option dependencies and bundle configuration rules often live in PIM. The integration must map family structures, rules and option logic cleanly into the storefront experience without manual data re-entry.

Dynamic pricing and promotion rules

Adaptive Commerce° supports merchandising and personalisation rules, but complex base-pricing logic, customer-specific contracts, promotion calendars and business-rule ownership often sit in ERP or a pricing engine. The integration must clarify which system owns each rule and ensure updates propagate without conflict.

Stock buffering and allocation

Adaptive Commerce° displays stock but does not manage warehouse operations or allocation across channels. Integration must define how ERP stock buffers for safety, how OMS or WMS allocates inventory across ecommerce and branches, and how Adaptive Commerce° respects those boundaries.

Order routing and orchestration

Adaptive Commerce° captures orders but does not route them to fulfilment locations, split shipments or manage dropship workflows. Integration must hand orders to OMS or ERP with clear routing rules and ensure status updates return for customer visibility.

Search indexing and merchandising governance

Adaptive Commerce° includes search and discovery tools, but governance of search indexes, merchandising rules, synonym dictionaries and ranking logic must be clearly owned. Integration should define who maintains search quality and how catalogue updates trigger re-indexing.

03b · Honest limits

When Adaptive Commerce° may not be the simplest fit.

A short, honest list. Not a warning; just where a different shape of system usually costs less to run.

The real problem sits behind the storefront, not on it
B2B pricing and credit rules the platform cannot express without heavy custom code
A team without capacity to own merchandising, content or integration after launch
A budget that covers the build but not the long-term support model
04 · The real work

Adaptive Commerce° is built for experimentation and personalisation, but if product data, pricing rules and stock allocation are not clearly owned between PIM, ERP and the storefront, merchandisers and finance teams work from different sources of truth.

05 · How it connects

How this integration connects to your estate.

Adaptive Commerce° is the commerce platform - the customer-facing experience, catalogue, checkout and account area. The iWeb integration layer wires it into the ERP, PIM, OMS, WMS and payments systems it depends on. The estate map helps agree ownership before anything is built.

Where the customer sees your business. Adaptive Commerce° depends on clean feeds from ERP, PIM and fulfilment to keep that view accurate.

Customer-facing commerce
Commerce platform
Adaptive Commerce°
AI-powered storefront and merchandising layer
  • Storefront experience and checkout
  • Search indexing and discovery
  • Merchandising rules and personalisation
  • Customer session and cart
  • Payment capture surface
iWeb integration layer
Systems behind the platform
Systems it depends on
ERP (Sage 200, SAP, Infor, NetSuite)PIM (Akeneo, Salsify, Syndigo)OMS (Blue Yonder, Manhattan Associates)WMS (3PL, branch systems)CRM (Salesforce, HubSpot)Payment providersData warehouse (Snowflake, BigQuery)Marketplace connectors
  • Product catalogue display
  • Real-time stock and availability
  • Pricing and promotion display
  • Basket and order capture
  • Customer account interface
Connected neighbours
Integration layer
PIM
Source of product attributes, families, variants, enriched content and channel readiness rules; governance lives here, not in Adaptive Commerce°.
Integration layer
ERP
Source of stock availability, base pricing, customer accounts and order posting; finance reconciliation hub.
Integration layer
OMS
Order routing, stock allocation, split shipment and fulfilment orchestration; handles order handoff from Adaptive Commerce° checkout.
Integration layer
CRM
Customer profiles, marketing consent and behavioural events; Adaptive Commerce° shares customer data and receives segment rules.
Integration layer
Search platform
Powers Adaptive Commerce° discovery; indexing, synonyms and ranking rules owned and monitored by merchandising teams.
Integration layer
Data warehouse
Receives transaction events, customer interactions and catalogue changes from Adaptive Commerce° for reporting and AI model training.
Two-way sync where relevant
06 · Surrounding systems

Systems this integration usually sits next to.

Examples, not a closed list. iWeb wires Adaptive Commerce° into whatever ERP, PIM, OMS, WMS, payments and operational systems your estate already runs.

Systems behind the platform (examples)
  • ERP (Sage 200, SAP, Infor, NetSuite)
  • PIM (Akeneo, Salsify, Syndigo)
  • OMS (Blue Yonder, Manhattan Associates)
  • WMS (3PL, branch systems)
  • CRM (Salesforce, HubSpot)
  • Payment providers
  • Data warehouse (Snowflake, BigQuery)
  • Marketplace connectors
Not sure?

Not sure if this works with your stack?

Tell us what you’re using and what needs to connect. We’ll give you a straight view on what’s possible, what might be awkward, and the safest way to approach it.

Ask us about your stack
07 · Data flows

The data flows we wire.

Each flow has a direction and an owner. We agree both before a line of code is written.

→Into ERP / OMS & SALES CHANNELS & BI / DATA
←From PIM & ERP
↔BOTH WAYS
Enriched product attributes and variants: Product families, option structures, enriched titles, descriptions, specifications, images and documents flow from PIM governance into Adaptive Commerce° storefront catalogue and search
Channel readiness rules ensure only complete products publish.
Stock and base pricing: Stock availability and list pricing feed from ERP into Adaptive Commerce° checkout and product pages
Dynamic pricing rules configured in Adaptive Commerce° or pricing engines apply on top without overwriting source data.
Web orders and order detail: Completed orders flow from Adaptive Commerce° checkout into ERP or OMS with customer context, line detail, delivery address and payment intent
Order acknowledgement and status updates return to Adaptive Commerce° for customer visibility.
Customer and consent data: Customer profiles, email, phone, account preferences and marketing consent sync between Adaptive Commerce° and CRM platforms
Consent changes and unsubscribe events propagate back to ensure marketing compliance.
Marketplace listings and inventory: Channel-specific product data, marketplace-required fields, pricing and stock availability flow from Adaptive Commerce° into Amazon, eBay, marketplace connectors and other sales channels
Inventory allocation prevents overselling.
Events and catalogue changes: Transaction events, customer interactions, merchandising changes and catalogue updates stream into data warehouse for reporting, analytics and AI model improvement.
08 · How we build it

How iWeb configures the integration around your business.

Same method on every integration. The decisions come before the code.

  1. 01
    Map PIM product structures into storefront

    iWeb designs how variant families, option dependencies, bundle configurations and channel-specific required fields flow from PIM governance into Adaptive Commerce° search, navigation and product pages without manual re-entry.

  2. 02
    Clarify pricing and promotion ownership

    iWeb defines which system owns base pricing, dynamic pricing rules, customer-specific pricing and promotion calendars. We build the flows so rules apply correctly in Adaptive Commerce° and reconcile back to ERP finance.

  3. 03
    Design stock and inventory integration

    iWeb maps how ERP stock feeds checkout availability, how OMS or WMS allocation prevents overselling across channels, and how Adaptive Commerce° respects those boundaries with clear buffer logic and fallback behaviour.

  4. 04
    Build order capture and routing

    iWeb designs how orders from Adaptive Commerce° checkout flow to ERP or OMS with complete line detail, shipping address and customer context. We handle order acknowledgement, status updates and returns so customers see progress.

  5. 05
    Support AI model training and personalisation

    iWeb builds event streams and catalogue data feeds so Adaptive Commerce° AI recommendations run on governed, current product data and customer insights. We define what data trains models and how results are monitored for quality.

  6. 06
    Monitor integration health and exceptions

    iWeb implements observability so data flow, pricing conflicts, stock drift, order posting failures and consent issues surface quickly. Named owners can resolve exceptions before they impact customers.

09 · Ownership

Who owns what.

The single most important table in any integration. One system owns each field; everything else reads it.

Data
Source / owner
Maintained by
Notes
DataProduct attributes, families and variants
Source / ownerPIM
Maintained byProduct and merchandising teams
NotesAdaptive Commerce° displays product structures mapped from PIM governance; enriched content lives in PIM, not the storefront.
DataStock availability and base pricing
Source / ownerERP
Maintained byFinance and operations teams
NotesAdaptive Commerce° reflects ERP stock and list pricing in checkout and product pages; dynamic pricing rules apply on top without overwriting source data.
DataOrders and order detail
Source / ownerERP or OMS
Maintained byOperations and finance teams
NotesAdaptive Commerce° captures web orders and hands them to ERP or OMS with complete context; order status and acknowledgement return to Adaptive Commerce° for customer visibility.
DataCustomer profiles and consent
Source / ownerCRM or identity platform
Maintained byMarketing and customer service teams
NotesAdaptive Commerce° shares customer records, email, phone and consent with CRM; marketing preferences and unsubscribe events sync both ways.
DataSearch index and merchandising rules
Source / ownerAdaptive Commerce° or search platform
Maintained byMerchandising and ecommerce teams
NotesSearch index is fed by product catalogue from PIM; merchandising rules, synonyms, redirects and ranking logic are owned within Adaptive Commerce° and must be monitored for quality.
DataIntegration transport, monitoring and exception handling
Source / ownerIntegration layer
Maintained byiWeb and operational teams
NotesiWeb owns flow design, data mapping, error queues, alerting and exception resolution across all system boundaries.
10 · Experienced integrator

Built this before

iWeb has designed integrations for AI-powered and experimentation-focused commerce platforms in enterprise estates. We understand how Adaptive Commerce° sits alongside ERP, PIM, OMS and reporting systems and what ownership and monitoring make the difference.

iWeb maps product variant hierarchies and option logic from PIM governance into Adaptive Commerce° storefront and search without manual re-entry or SKU duplication.
iWeb clarifies pricing ownership between ERP base pricing, Adaptive Commerce° dynamic rules and promotion engines, ensuring rules apply correctly and finance reconciliation stays accurate.
iWeb designs stock synchronisation so ERP availability, OMS allocation and Adaptive Commerce° display are in step and overselling across channels is prevented.
iWeb builds order capture and routing so Adaptive Commerce° orders flow to ERP or OMS with complete detail and status updates return to customers quickly.
iWeb implements exception handling and observability so pricing conflicts, stock drift, order failures and search index staleness surface quickly for the right team to resolve.

Enterprise digital commerce specialists since 1995

UK-based, employee-owned team

Adobe Gold Commerce Partner

ERP, PIM and operational integration experience

Build, replatform, rescue and long-term support

Platform-led where appropriate, integration-led across the wider estate

11 · Before launch

What we test before launch.

Every one of these is rehearsed before a customer ever sees the integration.

Product variant hierarchies from PIM map correctly into Adaptive Commerce° without SKU duplication or broken option combinations.
Stock displayed in Adaptive Commerce° checkout reflects current ERP availability; buffer logic prevents overselling across channels.
Orders post to ERP or OMS with complete line detail, customer context and delivery address; order acknowledgement returns within SLA.
Pricing shown in Adaptive Commerce° reflects ERP base price plus correct dynamic rules; no silent fallback to stale rates.
Search index in Adaptive Commerce° refreshes when PIM publishes product updates; facets and redirects are not stale.
Customer consent and unsubscribe events sync from Adaptive Commerce° to CRM within 15 minutes; marketing respects suppression lists.
Exception queues for order failures, pricing conflicts and stock drift are monitored and alert operations teams within 5 minutes.
12 · Failure points

Common risks and where they bite.

We name these on day one. A risk written down is a risk you can plan around.

Variant hierarchy mismatch between PIM and storefront

If PIM variant families and option logic are not mapped cleanly into Adaptive Commerce° product structures, SKUs can duplicate, customer selections may not match fulfillable lines, and bundle logic breaks silently. Customers see incomplete options or wrong pricing.

Pricing conflict between ERP and Adaptive Commerce°

If base pricing from ERP, dynamic pricing rules in Adaptive Commerce° and promotion calendars in a third system are not clearly owned and monitored, customers may see conflicting prices or checkout displays old rates while orders post at current rates.

Stock oversell across channels

If Adaptive Commerce° stock display, channel listings and OMS or WMS allocation are not synchronised, ecommerce can oversell against branches or marketplace channels. Orders fail to fulfil or stock reconciliation fails at month-end.

Order posting failures silent in queue

If Adaptive Commerce° orders fail to post to ERP or OMS but no one monitors the queue, orders pile up unacknowledged, fulfillment does not start and customers see no status. Finance cannot reconcile.

Stale search index and broken merchandising

If Adaptive Commerce° search index is not refreshed when PIM attributes change or if merchandising rules drift, customers see outdated products, broken facets or irrelevant results. Merchandising teams do not know why.

Customer consent and CRM sync drift

If Adaptive Commerce° customer profiles, consent flags and unsubscribe events do not sync cleanly with CRM, marketing sends campaigns to suppressed contacts or consent records diverge. Compliance and customer experience suffer.

13 · Where it applies

Relevant services and sectors.

14 · Questions

Common questions about Adaptive Commerce° integrations.

How does product data move from PIM into Adaptive Commerce° and stay governed?

Product families, variants, option structures, attributes, images and documents are published from PIM into Adaptive Commerce° catalogue and search. Channel readiness rules ensure only complete, approved products appear on the storefront. If PIM content is updated, the integration refreshes Adaptive Commerce° without manual re-entry. Merchandisers trust that what they see in Adaptive Commerce° is the governed version.

Which system owns pricing - ERP, Adaptive Commerce° or a pricing engine?

iWeb defines this before the integration is built. Base pricing and list price live in ERP as the source of truth for finance. Dynamic pricing rules, promotions and customer-specific pricing can sit in Adaptive Commerce°, a pricing engine or ERP depending on business rules. The integration ensures rules apply in the right order and do not overwrite source data or break finance reconciliation.

How do we prevent overselling stock across ecommerce and branches?

ERP provides total stock. OMS or WMS allocates inventory across sales channels and warehouse locations. Adaptive Commerce° respects those allocations and displays only the ecommerce availability in checkout. Stock sync should be frequent enough to catch real-time movements. Buffer rules define minimum stock reserved for offline channels.

What happens when an Adaptive Commerce° order fails to post to ERP or OMS?

iWeb implements an exception queue and alerting so order posting failures are visible immediately. Orders that fail validation or posting are flagged for the operations team to investigate and retry. Without monitoring, orders can sit unacknowledged and customers see no status.

How do variant options and bundles work across PIM and Adaptive Commerce°?

Variant families and option structures are modelled in PIM with rules for which options can combine. Adaptive Commerce° receives this configuration and renders it in product pages and checkout. Bundle pricing can be static in ERP or dynamic in Adaptive Commerce° depending on business rules. The integration ensures customer selections map to fulfillable SKUs.

Can Adaptive Commerce° personalisation and AI recommendations run on live product data?

Yes. iWeb builds feeds so Adaptive Commerce° AI models receive current product attributes, availability and customer interactions. Recommendations are only as good as the data they train on, so governance of product completeness and real-time customer events matters.

How does customer data sync between Adaptive Commerce° and CRM?

Customer profiles, email, phone number and marketing consent flow from Adaptive Commerce° into CRM. Consent changes and unsubscribe events sync back to Adaptive Commerce° so marketing respects preferences. Duplicate customer records are prevented by clear identity rules.

Who owns search index refresh when product data changes?

iWeb defines how often the search index is rebuilt and who monitors quality. When PIM publishes product updates, the integration should trigger a re-index or incremental update to Adaptive Commerce° search. Stale indexes mean customers see outdated availability and wrong prices.

How do we handle product data migration into Adaptive Commerce° from a legacy platform?

iWeb plans the migration in phases: audit product data and gaps in PIM, validate variant structures and channel readiness, publish data in batches to Adaptive Commerce° with fallback capability, monitor completeness and customer search quality, switch over and retire the old system. Data is not moved directly; it flows through governance layers.

What happens to orders if Adaptive Commerce° is unavailable?

Adaptive Commerce° should not be the single point of order capture. iWeb designs fallback behaviour: if checkout fails, orders can be captured via phone, email or a simple alternative form and posted to ERP manually. Recovery and reconciliation procedures are documented so no orders are lost.

How do marketplace listings stay consistent with Adaptive Commerce° product data?

Channel-specific product data, required fields and pricing flow from Adaptive Commerce° or PIM into marketplace connectors. Stock allocation prevents oversell across channels. If channel requirements change or a listing is rejected, the integration surfaces the error so the product team can fix the data source.

How is integration health monitored after launch?

iWeb builds monitoring dashboards that show data flow health, latency, error counts and queue depths. Key metrics include order posting lag, stock sync freshness, search index age, customer sync completeness and pricing accuracy. Alerts notify operations teams of failures before customers are affected.

Can Adaptive Commerce° handle customer-specific pricing for trade accounts?

Yes, if customer-specific pricing is maintained in ERP and published to Adaptive Commerce° at checkout or through a pricing API. The integration validates that the right price is shown for each customer before order posting.

How do returns and refunds flow back through the system?

Return requests initiated in Adaptive Commerce° or customer service flow to OMS or ERP with reason and RMA number. Refund approval and credit note posting happen in ERP and are reflected back to Adaptive Commerce° so the customer can see status.

Next step

Have an Adaptive Commerce° integration brief?

Send the brief, or tell us what is breaking. You will get a written response from a senior expert: the integration boundary, the realistic shape, the risks worth naming, and what it takes to support after launch.
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