Bradfords Building Supplies
Builders Merchants PWA Commerce Experience
Build Time
4 Months
Specialisation
B2B
B2C
Building & Construction
PIM / PXM
Services
Accelerator
Back-end Integrations
Commerce Enablement
Content & Creative
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Digital Marketing
Managed Services
Omnichannel Strategy
Personalisation
Product Experience (Px)
Progressive Web App (PWA)
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
Adobe Digital Experience
Akeneo PIM / PXM
System Integrations
Epicor BisTrack ERP Integration
Multi-branch Inventory
Multiple Commerce Sales Channels
Virtualstock SaaS
Warehouse Management System (WMS)
The Solution
Statements, Invoice & Credits, Technical Data Downloads, Tool Hire, Variable Data Sources, Data Governance, Product Modelling, Technical Architecture, Parent / Child Accounts, PIM Integration, Purchase History, Quick Ordering, Returns RMA, Requisition Lists, Stock & Complex Pricing, Surcharges, Area Based Product Calculator, Cart to Quote, Click & Collect, Company Data Concepts, Company Contacts, End-to-End ERP Data Integration, Credit Balances, Custom Product Types, Customer ERP Integration, Customer Segments, Debit Transactions, Delivery Schedules, Drop Ship, Fast Checkout, Localised Catalog, Stock & Pricing, Loyalty & Rewards, Multiple Branches, Multi-source Inventory, Named Day Delivery, Offline Orders, Omnichannel Customer Experience, and Orders ERP Integration
About
Bradfords building supplies is a stalwart in the construction industry, earning the trust of tradespeople and the admiration of locals since its establishment in 1770. For 250 years, Bradfords has been a cornerstone of communities across the South West, proudly serving generations of customers with dedication and expertise.
From its humble beginnings to its current status, Bradfords remains a family-owned business, rooted in the values of integrity and commitment to customer service. With a legacy that spans centuries, Bradfords continues to uphold its founding principles, ensuring that every customer receives personalised attention and expert advice.
Recently recognised as the Independent Builders Merchant of the Year at the Builders’ Merchants Awards, Bradfords has solidified its reputation as a leader in the industry. With a turnover exceeding £230 million, the company’s success is a testament to its unwavering dedication to excellence and customer satisfaction.
Bradfords operates 42 branches across the South West, providing a comprehensive range of building supplies and materials to meet the diverse needs of customers. With a team of 700 staff members, Bradfords is committed to delivering exceptional service and innovative solutions to support customers in their construction projects.
At Bradfords, the commitment to helping customers find the right product for the job remains as strong today as it was 250 years ago. With a rich history of service and a forward-thinking approach to business, Bradfords continues to be a trusted partner for tradespeople and locals alike.
A Forward-thinking Agency for a Fast-growing Business
Bradfords Building Supplies, in their quest for an exceptional Magento e-commerce solution, chose iWeb as their digital partner, drawn by our reputation for strategic innovation and our comprehensive expertise in Adobe Commerce (Powered by Magento) custom development. Our history of successfully designing, developing, and maintaining a wide array of Adobe Commerce Magento websites positioned us as the frontrunner in the selection process. This distinguished track record made us the clear choice for Bradfords Building Supplies, signalling our capability to tackle the intricate customisations and integrations their ambitious project demanded.
Our approach goes beyond mere technical execution; we aim to understand the core of Bradfords Building Supplies’ business, tailoring our solutions to align with their specific goals and challenges. This deep level of engagement and our commitment to leveraging the full potential of Adobe Commerce technology underpinned their confidence in us. Bradfords Building Supplies was assured that iWeb had not only the technical prowess but also the strategic insight to bring their e-commerce vision to life, ensuring a platform that not only meets but exceeds the evolving needs of their customers.
The Customer Experience (Cx)
The team at iWeb embarked on a detailed and thoughtful process to create a Magento customer experience that perfectly captures the distinctive essence of Bradfords Building Supplies. Fully appreciating the critical need to synchronise with Bradfords’ digital aspirations and unique visual style, iWeb committed to ensuring that every facet of the online platform reflected the company’s brand identity. Recognising the pivotal role of an authentic, brand-aligned customer experience, iWeb devoted itself to an in-depth understanding and meticulous realisation of Bradfords’ vision.
This endeavour involved more than just technical design and development; it was about embodying the values, ethos, and personality of Bradfords Building Supplies within the digital space. iWeb’s approach was holistic, considering not only the visual aspects but also the user journey, functionality, and interactive elements, all tailored to echo Bradfords’ brand character. The result was a tailored e-commerce environment that not only meets the practical needs of Bradfords’ customers but also engages them in a brand experience that is both memorable and deeply resonant with Bradfords’ identity. Through this dedicated effort, iWeb has not only executed Bradfords’ vision to the letter but has also set a new standard for creating deeply integrated, brand-centric digital experiences.
“Working in a traditional sector with an archaic ERP system, I was reluctant to change development partners through fear of starting from scratch. Considering iWeb had never built an integration between our required systems (Epicore Bistrack ERP & Adobe Commerce), I cannot believe how quickly they adopted, reengineered and improved the solution. We now have a robust and highly efficient API, connecting all necessary datapoints from pricing to customer documents. I heard about iWeb through our PIM partner, Akeneo. They were referenced as a gold partner and I quickly understood why. They have knowledge experts managing all key areas in developing, securing, marketing and maintaining an eCommerce website. I would highly recommend working with iWeb.”
Fergus Bell, Head of eCommerce, Bradfords Building Supplies
Results
The iWeb team embarked on an exhaustive process of user testing and research, dedicating themselves to crafting a tailor-made Magento shopping experience. This effort was aimed not just at inspiring customers but also at facilitating a smooth and intuitive journey through the purchasing process. This bespoke strategy was designed to make every interaction with the Bradfords Building Supplies website not only user-friendly but also deeply engaging, ensuring that from the first click to the final checkout, customers find the process effortless and satisfying.
This initiative is a key component of our strategic partnership with Bradfords Building Supplies, a collaboration that is set to bring about significant and lasting growth. The custom Magento digital platform we’ve implemented for Bradfords is a testament to our joint efforts and our unwavering commitment to excellence. It stands as a symbol of our ongoing partnership, showcasing our dedication to not only meeting but exceeding expectations through innovative solutions and personalised experiences. This collaboration reflects our mutual ambition to set new standards in the industry, driving forward with a shared vision of success and customer satisfaction.
+38%
increase in conversion rate YOY
+46%
increase in purchases on mobile
+85%
increase in speed of time to market
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk