British Heart Foundation
Charity Commerce & Online Donation Experience
Build Time
5 Months
Specialisation
Services
Back-end Integrations
Commerce Enablement
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Managed Services
Migration to Magento 2
Product Experience (Px)
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
System Integrations
Microsoft Dynamics ERP
The Solution
Product Syndication, Purchase History, Requisition Lists, Variable Data Sources, Product & Data Concepts, Multiple Channels, Business Process Consultancy, ERP Integration, End-to-End ERP Data Integration, Custom Product Types, Customer ERP Integration, Customer Segments, Delivery Schedules, Fast Checkout, Globalised Tax Rules, Localised Catalog, Stock & Pricing, Loyalty & Rewards, and Orders ERP Integration
About
The British Heart Foundation is a cardiovascular research charity in the United Kingdom. It funds medical research related to heart and circulatory diseases and their risk factors, and runs influencing work aimed at shaping public policy and raising awareness.
BHF has over £450 million of funded research underway, more than 4,000 employees, and raises in excess of £85 million a year.
A Forward-thinking Agency for a Fast-growing Business
British Heart Foundation chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, British Heart Foundation was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of British Heart Foundation. Like many iWeb Magento clients, British Heart Foundation‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“Due to the complexity of our products it threw many obstacles in iWeb's way and all were dealt with in a sensible period of time and all were overcome. The team are fantastic, very easy to work with and really good at what they do.”
Roger Swannell, Ecommerce Manager, BHF
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with British Heart Foundation will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to British Heart Foundation and is a true reflection of our ongoing collaboration.
+35%
increase in traffic YOY
+85%
increase in mobile transactions
+60%
increase in add to checkout
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
