British Heart Foundation
Charity Commerce & Online Donation Experience
Build Time
5 Months
Specialisation
Services
Back-end Integrations
Commerce Enablement
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Managed Services
Migration to Magento 2
Product Experience (Px)
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
Adobe Digital Experience
System Integrations
Gardners Books
GiftAid
Microsoft Dynamics ERP
The Solution
Purchase History, Requisition Lists, Variable Data Sources, Product & Data Concepts, Multiple Channels, Business Process Consultancy, ERP Integration, Product Syndication, End-to-End ERP Data Integration, Custom Product Types, Customer ERP Integration, Customer Segments, Delivery Schedules, Fast Checkout, Globalised Tax Rules, Localised Catalog, Stock & Pricing, Loyalty & Rewards, and Orders ERP Integration
About
The British Heart Foundation (BHF) stands at the forefront of the battle against heart and circulatory diseases in the United Kingdom. Established as a cardiovascular research charity, BHF has a critical mission: to fund scientific research that uncovers the mysteries of heart-related illnesses and their contributing factors. This organisation is not only a beacon of hope for countless individuals affected by these conditions but also a pivotal force in advancing medical understanding and treatments that can save lives.
Beyond its commitment to research, the BHF plays a significant role in influencing public policy and raising awareness about heart health. Through its strategic advocacy efforts, the charity seeks to shape policies that promote better heart health across the UK population, demonstrating a dedication to prevention as well as cure. The BHF’s work in raising public awareness is equally important, with campaigns and information drives designed to educate people about the risks of heart and circulatory diseases and how to mitigate them.
The scale of BHF’s impact is reflected in its impressive operational metrics. With over £450 million of funded research underway, the organisation is at the cutting edge of scientific discovery in its field. This research investment is made possible by the remarkable efforts of more than 4,000 employees who work tirelessly to support the foundation’s mission. Furthermore, the BHF’s ability to raise in excess of £85 million a year is a testament to the widespread support it enjoys from donors, volunteers, and the general public. This financial backing not only fuels ongoing research projects but also enables the BHF to continue its vital work in public policy influence and awareness-raising, making it a key player in the fight against heart and circulatory diseases in the UK.
A Forward-thinking Agency for a Fast-growing Business
British Heart Foundation chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, British Heart Foundation was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of British Heart Foundation. Like many iWeb Magento clients, British Heart Foundation‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“Due to the complexity of our products it threw many obstacles in iWeb's way and all were dealt with in a sensible period of time and all were overcome. The team are fantastic, very easy to work with and really good at what they do.”
Roger Swannell, Ecommerce Manager, BHF
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with British Heart Foundation will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to British Heart Foundation and is a true reflection of our ongoing collaboration.
+35%
increase in traffic YOY
+85%
increase in mobile transactions
+60%
increase in add to checkout
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
