Chelford Farm Supplies
Personalised Retail Commerce Experience
Build Time
4 Months
Specialisation
Agriculture & Gardening
B2B
B2C
Retail
Services
Back-end Integrations
Commerce Enablement
Content & Creative
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Digital Marketing
Migration to Magento 2
Omnichannel Strategy
Product Experience (Px)
Technologies
Adobe Commerce (Powered by Magento)
System Integrations
SAP ERP
The Solution
Product Syndication, Purchase History, Quick Ordering, Stock & Complex Pricing, Variable Data Sources, Data Governance, Product Modelling, Product & Data Concepts, Multiple Channels, API Services, Integration Quality Tests, End-to-End ERP Data Integration, Custom Product Types, Customer ERP Integration, Customer Segments, Fast Checkout, Loyalty & Rewards, Marketplaces, Multiple Branches, and Multi-source Inventory
About
Established over 40 years ago, Chelford Farm Supplies is a family-owned business based in the heart of Cheshire. Since it first opened its doors in 1975, Chelford Farm Supplies has developed its reputation as one of Cheshire’s largest suppliers of Farming, Equestrian & Machinery products.
All their staff at Chelford Farm Supplies share a similar passion, they have extensive farming, agricultural or equestrian backgrounds and qualifications. Above all else, their expert staff really do care about their customers and their animals.
The UK agricultural equipment and supplies market is worth in excess of £2.5 billion.
A Forward-thinking Agency for a Fast-growing Business
Chelford Farm Supplies chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, Chelford Farm Supplies was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of Chelford Farm Supplies. Like many iWeb Magento clients, Chelford Farm Supplies‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“Having worked with a number of UK agencies, I can comfortably say that we have now found the very best.”
Hannah Dawson, Ecommerce Manager, Chelford Farm Supplies
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with Chelford Farm Supplies will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to Chelford Farm Supplies and is a true reflection of our ongoing collaboration.
+67%
increase in mobile sessions
+32%
increase in holiday sales YOY
+42%
increase in add to cart
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
