TW Wholesale
Hybrid B2C2B Commerce Experience
Build Time
5 Months
Specialisation
B2B
B2C
Building & Construction
Retail
Services
Accelerator
Back-end Integrations
Commerce Enablement
Conversion Rate Optimisation (CRO)
Customer Experience (Cx)
Digital Experience Strategy & Design
Digital Marketing
Managed Services
Migration to Magento 2
Omnichannel Strategy
Product Experience (Px)
Strategy and Consulting
Technologies
Adobe Commerce Cloud (Powered by Magento)
System Integrations
Custom Order Management (OMS)
Microsoft Dynamics ERP
Multi-branch Inventory
The Solution
Variable Data Sources, Data Governance, Product Modelling, Product & Data Concepts, API Services, Product Syndication, Purchase History, Quick Ordering, Returns RMA, Stock & Complex Pricing, Statements, Invoice & Credits, End-to-End ERP Data Integration, Credit Balances, Custom Product Types, Customer Segments, Delivery Schedules, Fast Checkout, Marketplaces, Multiple Branches, Multi-source Inventory, Omnichannel Customer Experience, and Orders ERP Integration
About
TW Wholesale supplies both trade and DIY customers with power and hand tools from their Swadlincote superstore in Derbyshire – across Derby, Nottingham, Leicester, Birmingham and the great Midlands.
TW is an official stockist for leading power tool brands including Bosch, DeWalt, Makita and Milwaukee. The store also has an impressive stocked range from hand tool manufacturers Stanley, NELA, Refina, Marshalltown, Teng and Ox Tools.
UK households purchase in excess of £8 billion worth of tools and equipment every year.
A Forward-thinking Agency for a Fast-growing Business
TW Wholesale chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, TW Wholesale was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of TW Wholesale. Like many iWeb Magento clients, TW Wholesale‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“It’s all about offering trade customers what they want, and increasingly they want to be able to order online, arrange delivery, or click and collect, easily and quickly. iWeb have been instrumental in defining and building our digital footprint. They have a fantastic skilled team who consistently deliver beyond our expectations. ”
Brenn Stafford, Ecommerce Manager, TW Wholesale
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with TW Wholesale will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to TW Wholesale and is a true reflection of our ongoing collaboration.
+232%
increase in add to cart
+39%
of revenue from product recommendations
+175%
increase in team productivity and efficiency
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
