Growing your online sales with laser focused eCommerce Marketing
In a constantly changing and increasingly competitive digital landscape, you need need a well-thought-out eCommerce marketing strategy to drive brand awareness and increase sales.
Insights into customer behaviour
By analysing data from tools like Google Analytics, Google Search Console and Magento, we can see exactly how much people are spending on your products, what they’re buying and when. We can see exactly which marketing channels are driving the most traffic, the best conversion rates and the most traffic.
This means that we can make better, data-informed marketing decisions on where best to invest your resource and budget.
Search Engine Optimisation
SEO is an essential part of every eCommerce strategy. Your customers are increasingly reliant on searches through engines like Google and Bing to take them straight to the product they want to buy. That’s why competition for those lucrative spots on page 1 of Google is so fierce.
93% of online experiences begin with a search engine
Our eCommerce SEO services are geared to making sure your products appear high on that list, reaching the right audience for your product and carrying them through the conversion journey.
Paid Search
Paid Search through Google & Bing Advertising is one of the most powerful revenue generating channels available to eCommerce businesses.
Whether you already have a budget, cost-per-acquisition or Return on Ad Spend (ROAS) target in mind, we can find the right strategy to suit. By setting up, managing, and continuously monitoring campaigns, our Google accredited team will tap strategically into your customer’s interests and buying habits and drive more quality traffic right to your door.
Email & SMS Marketing
Email and SMS marketing is an absolute essential for any eCommerce business. Working with our partners Klaviyo & dotdigital, we create highly targeted email marketing campaigns for eCommerce businesses that build brand loyalty and increase sales.
It can be simple, such as sending an email to people who abandon their shopping carts or more complex, like having a series of automated workflows with personalised emails based on a customer’s previous purchases and website behaviour. Work with us to nurture your subscribers better and segment your database more effectively.
Find out more about our sister agency Kanuka Digital’s eCommerce Email Marketing services.
Social Commerce
Social media isn’t all fluffy awareness and engagement metrics. Social commerce features now allow you to sell directly from social platforms like Instagram and Facebook Shops, reducing the number of clicks to sale and allowing customers to shop on the same social networks they are increasingly researching and discovering products on.
From native ‘buy’ buttons on Instagram and setting up your product catalogue on Facebook to targeted remarketing, let us monetise your social media presence using both organic and paid social media strategies.
Content Marketing
80% of searches on Google are from real people seeking answers to real questions.
Understanding how to connect those questions to your business and then create content that provides the answers is crucial to any successful content marketing strategy.
From FAQs and Buying Guides to Product Demonstration videos, we can help you put a content marketing strategy in place that goes beyond plain old product promotion to drive traffic and feed your sales funnel.
eCommerce Marketing Agency Specialists
Our sister agency Kanuka Digital specialise in digital marketing services that make eCommerce businesses flourish online.
To find out how they can expedite your sales growth visit www.kanukadigital.com
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk