Nick Pinson
Nick co-founded iWeb and leads long-running digital commerce programmes across retail, manufacturing and B2B organisations. He writes about steering committees, operational risk, mobile trade revenue, and the decisions that quietly derail transformation programmes before launch day arrives. Interested in governance, continuity, and the commercial realities behind large-scale digital delivery.
- Notes published
- 5
- First note
- 27 May 2025
- Latest note
- 13 Jul 2026
- Contributing since
- 2025
- Commercial strategy
- B2B commerce
- Growth
Everything Nick has filed.
Why your replatform RFP is the document the agency answers, not the one you needed to write
The standard RFP process for a replatforming project is flawed. It forces agencies to price a feature list, preventing them from diagnosing the business problems you truly need to solve.
Why your trade buyers do not use the mobile site (and the three fixes that recover the revenue)
B2B mobile use is low because most B2B mobile sites are unfit for the work the buyer is trying to do. Three changes that recover the revenue without a redesign.
SAP Business One ecommerce integration for B2B companies
Integrating SAP Business One with ecommerce for B2B requires strategic planning, covering data flow, order processing, and customer account management.
Magento support for B2B merchants: what to prioritise
Effective support for B2B merchants on Adobe Commerce requires strategic prioritisation to ensure operational continuity, functional evolution, and cost efficiency.
Why internal teams matter as much as customers in B2B UX
Ignoring internal teams in B2B UX design can lead to operational bottlenecks and project failure. Prioritising internal user needs ensures efficient platform use and successful commerce operations.