Adobe Journey Optimizer Marketing Integration Specialists

iWeb builds an event feed that captures browse, add-to-cart, purchase and account events from your ecommerce platform and forwards them to Journey Optimizer in real time. Journey Optimizer uses these events to trigger entry conditions for journeys, so email, SMS and push follow customer actions automatically. The integration includes retry logic and dead-letter handling to ensure events are not lost if Journey Optimizer is temporarily unavailable.

iWeb agrees with you before any build which system owns the source of truth for consent: your CRM, a dedicated consent management platform, or Journey Optimizer itself. We then design a one-way or two-way sync to keep consent consistent. Unsubscribes from Journey Optimizer are treated as the source event and pushed back to the CRM and storefront; CRM changes are treated as updates to Journey Optimizer. This avoids conflicting rules and ensures suppression is checked at send time.

iWeb defines identity resolution rules at the integration layer, not in Journey Optimizer. We map how anonymous behaviour (tracked by session ID or cookie) links to known email or account profiles when a visitor logs in or provides an email. This prevents duplicate customer records in Journey Optimizer and ensures journeys follow a single identity thread through the customer lifecycle.

iWeb builds monitoring and alerts so that suppression changes are tracked in real time. If an unsubscribe does not reach the storefront or CRM within a defined SLA, an alert fires and the integration team is notified. We also build a reconciliation job that periodically checks for drift between Journey Optimizer suppression flags and upstream systems.

iWeb connects your ERP, OMS or order-capture system to Journey Optimizer so that order and dispatch events trigger Journey Optimizer workflows automatically. For example, when an order is confirmed in ERP, an event flows to Journey Optimizer to start a confirmation-email journey. This avoids manual email triggers and keeps messaging in sync with authoritative order state.

iWeb recommends one source of truth for segments to avoid staleness and conflict. If your CRM is the primary segmentation engine, we sync segments to Journey Optimizer on a defined refresh schedule and mark them read-only in Journey Optimizer. If Journey Optimizer is the primary, we build a reverse sync back to the CRM for operational reporting. Mixing ownership without clear governance causes segment lag and targeting mismatches.

iWeb designs event flow to be asynchronous and non-blocking. Events are captured on the storefront and queued via an event broker or message stream (e.g. Kafka, AWS SQS, Azure Service Bus), then delivered to Journey Optimizer at a steady, tuned rate. If Journey Optimizer is slow, events remain in the queue until capacity is available. This prevents storefront performance degradation and ensures no event is lost.

iWeb builds alerting and fallback logic. If customer sync fails, the integration stops and notifies operations. We define a fallback period: journeys can run on cached customer data for a defined window (e.g. 24 hours), but a manual override is required before sending beyond that. Once sync is restored, fresh customer data is re-synced. This prevents both silent failures and stale-data messaging.

iWeb designs a deletion workflow that begins with CRM or consent-management input. When a customer requests deletion, a deletion event flows to Journey Optimizer to suppress the customer, remove them from segments, and stop journeys. Simultaneously, a deletion job runs in ERP, CDP and any other systems holding customer data. iWeb builds monitoring to ensure deletion is completed across all systems within a defined compliance window.

Yes. Journey Optimizer uses conditional logic to route journeys based on customer attributes, segment membership and prior events. iWeb designs the event schema so that all necessary context (customer ID, segment flags, purchase history, account type) flows with each behavioural event. Journey Optimizer then uses these attributes in entry conditions and journey branches to send contextual, personalised messaging.

iWeb designs sync frequency based on your use case. For real-time consent and suppression changes, we build event-driven sync so updates propagate immediately. For segment refreshes, we typically use a scheduled job every 4-6 hours unless your business requires more frequent updates. The trade-off is between freshness and API quota. iWeb monitors sync latency and alerts if any sync window is missed.

iWeb builds a reconciliation check that runs daily or weekly to spot orphaned customers in Journey Optimizer. When an orphan is found, an alert is raised and the record is quarantined from journeys until the CRM is updated or the orphan is manually resolved. This prevents messages being sent to incomplete or unverified customer records.

iWeb builds test journeys using seed customer records and test segments. Before go-live, we send test events and confirm that journeys trigger, render the correct message and log the delivery. We also test failure scenarios: what happens if the event stream fails, if a customer is deleted mid-journey, or if a segment is stale. All results are logged so pre-launch testing is auditable.