Transforming the builders merchants industry with digital solutions
The builders merchants industry has seen a significant shift towards digitalisation in recent years. With the rise of e-commerce, traditional brick-and-mortar stores are evolving to meet the demands of a tech-savvy customer base. Here at iWeb, we understand the unique challenges faced by builders merchants and offer tailored web solutions to help them thrive in the digital age.
Our expert solution architects have been instrumental in helping builders merchants transition to online platforms. By leveraging iWeb’s 29 years of e-commerce experience, we provide comprehensive solutions that enhance customer experience and streamline operations. From user-friendly websites to robust e-commerce platforms, our talented team ensures that every aspect of your digital presence is optimised for success.
Key features of effective builders merchants websites
A successful builders merchants website needs to offer more than just an online catalogue. It should provide a seamless user experience, easy navigation, and efficient search functionality. Our team at iWeb focuses on creating websites that are not only visually appealing but also highly functional.
One of the key features we incorporate is advanced search capabilities. Customers should be able to find products quickly and easily, whether they are searching by category, brand, or specific product attributes. Additionally, we integrate real-time stock levels and pricing information to ensure customers have the most up-to-date information at their fingertips.
Another crucial aspect is mobile responsiveness. With more customers using mobile devices to browse and shop online, it’s essential that your website performs well on all screen sizes. Our Adobe Commerce Specialists ensure that your site is fully optimised for mobile, providing a smooth and enjoyable shopping experience for your customers.
Enhancing customer experience with personalised solutions
Personalisation is key to standing out in the competitive builders merchants market. By tailoring the online experience to individual customers, you can increase engagement and drive sales. iWeb’s e-commerce expertise includes implementing personalised recommendations, targeted promotions, and customised content.
Using tools like Adobe Target and Adobe Analytics, we can analyse customer behaviour and preferences to deliver relevant product suggestions and offers. This not only improves the shopping experience but also boosts conversion rates. Our talented team works closely with you to understand your customers and create a personalised journey that keeps them coming back.
Moreover, we integrate customer reviews and ratings to build trust and credibility. By showcasing positive feedback and addressing any concerns, you can enhance your reputation and encourage repeat business. Our Adobe Commerce Web Design ensures that these elements are seamlessly incorporated into your site, creating a cohesive and engaging experience.
Streamlining operations with ERP integration
Efficient operations are crucial for the success of any builders merchants business. Integrating your e-commerce platform with an ERP system can streamline processes, reduce errors, and improve overall efficiency. At iWeb, we specialise in end-to-end ERP integration, ensuring that your systems work seamlessly together.
Our agnostic ERP integrator approach means we can work with a variety of ERP systems, tailoring the integration to meet your specific needs. Whether you use Magento ERP Integration or another system, our expert solution architects will ensure a smooth and efficient process. This integration allows for real-time updates on inventory, orders, and customer information, reducing manual work and improving accuracy.
Additionally, we offer integration with Akeneo PIM to manage your product information effectively. By centralising your product data, you can ensure consistency across all channels and provide accurate information to your customers. Our team at iWeb are expert Akeneo PIM Integrators, helping you unlock the full potential of your product information management system.
Leveraging advanced marketing tools for growth
Marketing plays a vital role in driving traffic and sales for builders merchants. By leveraging advanced marketing tools, you can reach a wider audience and increase your online presence. iWeb’s e-commerce expertise includes implementing a range of marketing solutions to help you grow your business.
Adobe Marketo Engage and Adobe Campaign are powerful tools that enable you to create targeted marketing campaigns. By segmenting your audience and delivering personalised messages, you can increase engagement and drive conversions. Our talented team will work with you to develop a comprehensive marketing strategy that aligns with your business goals.
In addition to email marketing, we also focus on search engine optimisation (SEO) to improve your website’s visibility. By optimising your site for relevant keywords and ensuring it meets search engine guidelines, we can help you rank higher in search results and attract more organic traffic. Our Adobe Commerce Specialists are well-versed in the latest SEO techniques, ensuring your site stays ahead of the competition.
Utilising data analytics for informed decision-making
Data analytics is essential for understanding customer behaviour and making informed business decisions. By analysing data from various sources, you can gain valuable insights into your customers’ preferences, buying patterns, and overall experience. iWeb’s e-commerce expertise includes implementing advanced analytics tools to help you make data-driven decisions.
Adobe Analytics and Adobe Real-time CDP are powerful tools that provide comprehensive insights into your customers’ journey. By tracking key metrics and analysing trends, you can identify areas for improvement and optimise your marketing strategies. Our expert solution architects will help you set up and configure these tools, ensuring you get the most out of your data.
Furthermore, we offer integration with Adobe Experience Manager to create personalised and engaging content. By leveraging data insights, you can deliver relevant content to your customers, enhancing their experience and driving loyalty. Our talented team will work with you to develop a content strategy that aligns with your business objectives and resonates with your audience.
Expanding your reach with marketplace integration
Expanding your reach beyond your own website can significantly boost your sales and visibility. By integrating with online marketplaces, you can tap into a larger customer base and increase your brand exposure. iWeb – an enterprise e-commerce agency, specialises in marketplace integration, helping you expand your reach and grow your business.
Mirakl Marketplace is a popular platform that allows you to list your products on multiple marketplaces. By integrating with Mirakl, you can manage your listings, inventory, and orders from a single platform, streamlining your operations and reducing manual work. Our expert solution architects will ensure a seamless integration, enabling you to reach new customers and increase your sales.
In addition to Mirakl, we also offer integration with other popular marketplaces, such as Amazon and eBay. By leveraging these platforms, you can reach a wider audience and increase your brand visibility. Our talented team will work with you to develop a marketplace strategy that aligns with your business goals and maximises your sales potential.
Future-proofing your business with progressive web apps
As technology continues to evolve, it’s essential to future-proof your business by adopting the latest innovations. Progressive web apps (PWAs) are a cutting-edge solution that combines the best of web and mobile apps, providing a seamless and engaging user experience. iWeb’s e-commerce expertise includes developing PWAs to help you stay ahead of the competition.
PWAs offer several advantages over traditional websites and mobile apps. They are fast, reliable, and can work offline, providing a smooth experience even in areas with poor connectivity. Our talented team will work with you to develop a PWA that meets your specific needs and enhances your customers’ experience.
In addition to PWAs, we also focus on headless experiences, which separate the front-end and back-end of your
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk