Digital Experiences: Adobe Analytics

Partnering with iWeb improves your experience with Adobe Analytics, enabling you to benefit from its full potential and achieve your digital marketing and business objectives more effectively.

• Expert guidance: iWeb are seasoned professionals with extensive knowledge of Adobe Analytics. We offer expert guidance on implementation, configuration, and optimisation to ensure you derive maximum value from the platform.
• Customisation and integration: We can customise Adobe Analytics to align with your specific business objectives and integrate it seamlessly with other Adobe Experience Cloud solutions and third-party systems. This ensures a unified and comprehensive view of your data across channels.
• Implementation support: iWeb assist with the implementation process, from initial setup to configuration and deployment. We ensure that Adobe Analytics is properly integrated into your digital ecosystem and aligned with your data governance policies.
• Training and education: Our skilled team provide training programs and resources to empower your team with the skills needed to leverage Adobe Analytics effectively. This includes best practices for data analysis, reporting, and optimisation.
• Advanced analytics capabilities: We can help you leverage the advanced features and capabilities of Adobe Analytics, such as predictive analytics, AI-driven insights, and real-time data analysis. This enables you to uncover actionable insights and make data-driven decisions to drive business growth.
• Ongoing support and optimisation: Our team offer ongoing support and optimisation services to ensure that Adobe Analytics continues to meet your evolving business needs. They provide regular audits, performance monitoring, and recommendations for improvement to maximise ROI.
• Access to beta programs and new features: iWeb have early access to beta programs and new features released by Adobe Analytics. This allows you to stay ahead of the curve and leverage cutting-edge capabilities to gain a competitive edge in your industry.

Adobe Analytics provides more than just canned reports—it delivers actionable insights. Analyse data from any digital point in the customer journey, leveraging in-depth analysis, versatile reporting, and predictive intelligence to lay a foundation for better customer experiences.

• Rapid Web Analytics: Collect streaming web data with Adobe Experience Platform, enabling faster analysis and immediate action for everyone.
• Expanded Marketing Analytics: Work across emerging digital channels, consolidating data for real-time insights based on a holistic customer view.
• Enhanced Attribution: Utilise powerful attribution from paid, owned, and earned media to drive better decision-making.
• Predictive Analytics: Leverage AI and machine learning to uncover hidden opportunities and answers effortlessly.

Adobe Analytics empowers you to deliver personalised experiences at scale by providing real-time insights into customer behaviour.

Integrate your analytics, experimentation, and personalisation tools, using Adobe Analytics data as the single source of truth for A/B tests, personalisation strategies, and targeting efforts.

Adobe Customer Journey Analytics offers cross-channel customer analytics, enabling quick understanding of customers’ online and offline journeys to deliver real-time experiences at scale.

• Collect data from all channels—online and offline—standardising and connecting it into a complete customer journey powered by Adobe Experience Platform.
• Streaming data collection provides up-to-the-minute customer views and behaviours.
• Fully correlated data offers unlimited breakdowns of any data element across any channel without writing SQL statements.
• Unified customer profiles connect IDs from multiple channels and devices into a single, cohesive profile.

• Interactively explore the entire customer journey across channels with a simple drag-and-drop interface.
• Flow and fall-out analysis reveals customer behaviours on web pages, apps, and in-person experiences.
• Rule-based modelling and algorithmic attribution provide robust analysis of customer behaviours and outcomes.
• Cohort analysis helps recognise and analyse significant trends by creating and comparing customers with shared characteristics over time.

• Improve segmentation, attribution, and anomaly detection with AI-driven capabilities.
• Evaluate action plans and create alternative models correlated to success and cost optimisation.
• Embedded AI services designed for marketers, analysts, and content creators streamline everyday tasks.
• Leverage generative AI to reduce time to value and surface insights quickly.

• Enable data-driven decisions across the organisation by providing a complete picture of customer interactions.
• An intuitive, collaborative interface makes data accessible to all teams.
• Colleagues can curate, share, and schedule reports, and executives receive real-time data snapshots on their phones.
• Patented privacy tools ensure role-based access while protecting customer privacy.

• Discover new, high-value audiences and activate them immediately with advanced cross-channel analysis.
• Real-time, cross-channel data ensures up-to-the-minute profiles and audiences.
• Create audiences based on specific filters and publish or refresh them based on converting attributes.
• Analyse audience behaviours natively activated over time through Real-Time CDP in Customer Journey Analytics.

• Empower product teams with real-time insights by leveraging unified work-streams, data, and customer profiles.
• Identify trends and optimise the customer experience collaboratively across marketing and CX counterparts.
• Increase collaboration by providing one solution for every team in the organisation.

Adobe Product Analytics revolutionises product analytics by providing unified customer journey insights across marketing and product teams to optimise products within the complete customer experience.

Guided analysis workflows help product teams understand user engagement patterns, identify areas of friction, measure feature release impact, and discover meaningful segments quickly and easily.

Gain a comprehensive view of product impact across the complete customer journey, enabling seamless and personalised actionability with native integrations across the Adobe Experience Platform.

Support the data needs of analysts, marketers, and product teams with one analytics suite, ensuring consistent data, audiences, and metrics across all groups.