Digital Experiences: Adobe Marketo Engage

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Using Adobe Marketo Engage and working with iWeb, an official Adobe Gold Partner, offers numerous benefits:

  • Expert guidance: iWeb are professionals with in-depth knowledge of Adobe Marketo Engage. We offer expert guidance on implementation, strategy development, and campaign execution, ensuring you make the most of the platform.
  • Customisation and integration: We can customise Adobe Marketo Engage to align with your specific business goals and integrate it seamlessly with other Adobe Experience Cloud solutions and third-party tools. This enables a unified and streamlined marketing ecosystem.
  • Implementation support: Our team provide support throughout the implementation process, from initial setup to configuration and deployment. They ensure that Adobe Marketo Engage is properly integrated into your existing infrastructure and aligned with your marketing objectives.
  • Training and education: Our support professionals offer training programs and resources to empower your team with the skills needed to effectively utilise Adobe Marketo Engage. This includes best practices for lead management, campaign automation, and analytics.
  • Advanced campaign management: iWeb can help you leverage the advanced features and capabilities of Adobe Marketo Engage, such as lead scoring, account-based marketing, and multi-channel campaign management. This enables you to create targeted and personalised campaigns that drive engagement and conversion.
  • Ongoing support and optimisation: We offer ongoing support and optimisation services to ensure that Adobe Marketo Engage continues to meet your evolving marketing needs. Our team conduct regular performance reviews, provide recommendations for improvement, and help you stay up-to-date with platform updates and enhancements.
  • Access to exclusive resources: Partnering with iWeb gives you access to exclusive resources, such as beta programs, industry insights, and networking opportunities. This allows you to stay ahead of the curve and leverage the latest trends and innovations in marketing technology.

Learn more how iWeb has amplified our clients’ digital presence by harnessing the capabilities of Adobe Experience tools.

Contact us today

Revitalise your marketing efforts and ignite your leads with Adobe Marketo Engage. Gone are the days of lukewarm leads – today, let’s stoke the flames of your pipeline to blazing success. As the premier B2B marketing automation platform, Adobe Marketo Engage unites sales and marketing teams, empowering them to collaborate seamlessly as one dynamic force.

71% of B2B marketers say that their website is an effective content marketing tactic

Marketing automation

  • Experience marketing that’s always on, regardless of your presence.
  • Leverage Adobe Marketo automation to launch campaigns swiftly.
  • Harness AI to construct predictive audiences and segments.
  • Engage and nurture leads across all channels effortlessly.
  • Personalise experiences with active listening and triggered content, fuelled by rich behavioural data, built-in intelligence, and intricate journey flows.

Account-based marketing

  • Focus on high-value accounts, drive engagement, and seal deals.
  • Utilise AI to compile best-fit account lists in seconds.
  • Automate personalised cross-channel experiences seamlessly.
  • Align marketing and sales to function as a unified revenue team.
  • Adobe Marketo Engage’s account-based marketing automation ensures you target the right accounts, connect with key decision-makers, and involve sales at precisely the right moments.

Lead management

  • Deliver leads primed for success.
  • Drive top-of-funnel traffic through strategic inbound and outbound programs.
  • Reach and retarget both known and anonymous site visitors with personalised ads.
  • Craft custom scoring models that update in real-time.
  • Automate nurture streams with tailored content based on persona and buying stage.
  • Identify and qualify potential buyers well before they’re handed off to sales, thanks to personalised nurturing campaigns and robust scoring capabilities.

61% of B2B marketers believe that generating traffic and leads is their top marketing challenge

Email marketing

  • Break through the cluttered inbox and captivate your audience.
  • Utilise Marketo Engage tools, templates, and a visual editor to craft emails optimised for any device.
  • Ensure segment accuracy with real-time updates based on behaviour and demographic shifts.
  • Leverage A/B/n testing, predictive content, and triggered emails to enhance personalisation.
  • Monitor in-depth results effortlessly via a simplified dashboard.
  • Watch your open rates soar as email content becomes personalised based on a comprehensive 360-degree customer profile and real-time behaviours across web, email, social, and mobile.

Multi-touch attribution

  • Validate and enhance your marketing impact.
  • Track every customer touchpoint across channels and campaigns.
  • Automatically unify and connect data sources.
  • Utilise pre-built tiles and dashboards featuring advanced filters and segmentations.
  • Enhance data analysis with granular attribution, enabling strategic improvements to your channel mix at every stage of the funnel.

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