This years general session kicked off with a dramatic musical intro featuring live drums, guitar, trumpet and saxophone. After which Jamie Clarke – co-owner of liveoutthere.com bounded out on to stage, bringing his unique blend of humour and energy. He is always good to get things started after a party the night before!
The theme for this years conference is ‘We are Magento’. The theme coming from the split with eBay, and becoming an independent entity again.
The Magento Masters program was announced a couple of months ago, and was set-up to acknowledge the sterling work of community members.
The Masters program is split into the following categories:
The 20 Mentors, Makers and Movers were announced and brought on stage to receive an award and a hearty round of applause from everyone in the room.
The big announcement from the general session was a cloud based hosting platform for Magento Enterprise.
Following this, a special session was put on to discuss the architecture of this new platform.
Magento Enterprise Cloud Edition Technical Overview
Doug McIver, Director of product management for Magento Commerce ran this session explaining the new platform announced earlier.
The Platform as a Service (PaaS) is run by platform.sh
The stack consists of:
The platform has been designed with developers in mind, enabling them to deploy staging environments without traditional system administrators involvement.
New environments can be created based on Git branches, so features and functionality can be quickly demonstrated.
The platform will be fully released in May this year, with no word on pricing at this stage.
What really works in Google shopping: proven strategies for top line growth:
Denis Coombes lead this session about how you can stay ahead of the competition by creating smarter Google Shopping campaigns.
Denis discussed how data quality is key to your campaigns success. Poor quality data will result in fewer clicks and conversions.
It is important to do keyword research to understand how are customers searching, so you can structure your data to create the highest performing campaigns.
Reviews site search reports. How are customers finding the products they want? You can use this data to further enhance your campaigns.
Ryan Leffel, Senior director of retail strategy for Corra spoke about how you can make informed design decisions, to help craft the buying and shopping experience of your store.
“A user interface is like a joke, if you have to explain it, it’s not that good”
Whilst I was at the afternoon sessions, Hedds was busy taking his Solution Specialist exam, which he passed with flying colours!
Then he received an email to say he had one a drone from Nosto. Double bonus!
Talesh Seeparsan from Bit79 lead this talk about the OWASP top 10.
The OWASP top ten lists the most commonly exploited software flaws.
Talesh spoke about how Magento 2 addresses some of these issues natively.
This short session demonstrated three quick wins for users of Mailchimp and Magento.
This brought the talks for day two to a close. After this we had a fascinating talk from Basketball legend Earvin Magic Johnson!
Then we rounded the night off at the Encore Beach Club for the legendary Magento party!