How to Optimise the Online Foodservice Buying Journey

Streamlining the user experience

A smooth user experience is crucial for any online foodservice platform. When customers visit your site, they should find it easy to navigate and locate what they need. Here at iWeb, we focus on creating intuitive designs that guide users seamlessly through the buying journey. Our expert developers use Adobe Commerce to build responsive, user-friendly interfaces that cater to both desktop and mobile users.

Statistics show that 88% of online consumers are less likely to return to a site after a bad experience. Therefore, it’s essential to ensure that your website loads quickly, is easy to navigate, and provides a pleasant shopping experience. By leveraging iWeb’s 29 years of e-commerce experience, we can help you create a site that not only attracts customers but keeps them coming back.

Enhancing product information

Clear and detailed product information is vital for online foodservice platforms. Customers need to know exactly what they are buying, including ingredients, nutritional information, and potential allergens. iWeb are expert Akeneo PIM Integrators, and we use this powerful tool to manage and enrich your product data, ensuring consistency and accuracy across all channels.

A study by Salsify found that 87% of shoppers say that product content is extremely or very important when making a purchase decision. By integrating Akeneo PIM, we can help you provide comprehensive product information that builds trust and drives sales. Our talented team ensures that your product data is not only accurate but also engaging and informative.

Optimising search functionality

Effective search functionality is a game-changer for online foodservice platforms. Customers should be able to find what they are looking for quickly and easily. iWeb’s e-commerce expertise includes implementing advanced search features that improve the user experience and increase conversion rates.

According to Econsultancy, up to 30% of visitors will use the site search box, and those who do are 1.8 times more likely to convert. By using tools like Adobe Experience Manager and Adobe Analytics, we can analyse search behaviour and optimise your search functionality to meet customer needs. Our expert developers can implement features like auto-suggestions, filters, and personalised search results to enhance the user experience.

Implementing personalised recommendations

Personalisation is key to improving the online foodservice buying journey. By offering personalised recommendations, you can increase customer satisfaction and drive sales. The team at iWeb uses Adobe Target and Adobe Real-time CDP to deliver tailored experiences that resonate with your customers.

Research by Accenture shows that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. By leveraging iWeb’s track record in e-commerce, we can help you implement personalised recommendations that enhance the customer experience and boost your bottom line. Our talented team uses data-driven insights to create personalised shopping experiences that keep customers engaged and coming back for more.

Streamlining the checkout process

A complicated checkout process can lead to cart abandonment and lost sales. It’s essential to make the checkout process as simple and straightforward as possible. iWeb – an enterprise e-commerce agency, specialises in optimising checkout processes to reduce friction and improve conversion rates.

Baymard Institute reports that the average cart abandonment rate is 69.57%, with a complicated checkout process being a major factor. By using Adobe Commerce and our expert developers, we can streamline your checkout process, making it quick and easy for customers to complete their purchases. Features like guest checkout, multiple payment options, and clear progress indicators can significantly improve the checkout experience.

Integrating with ERP systems

Integrating your online foodservice platform with ERP systems can streamline operations and improve efficiency. iWeb’s e-commerce expertise includes end-to-end ERP integration, ensuring seamless data flow between your website and back-end systems. Our agnostic ERP integrators can work with various ERP systems, including Epicor BisTrack ERP integration.

A study by Aberdeen Group found that companies with integrated ERP systems saw a 20% improvement in order accuracy and a 15% reduction in operational costs. By leveraging iWeb’s expertise, you can ensure that your online platform is fully integrated with your ERP system, improving inventory management, order processing, and customer service.

Utilising data analytics

Data analytics is crucial for understanding customer behaviour and optimising the online foodservice buying journey. iWeb – Experts in Commerce, use tools like Adobe Analytics and Adobe Digital Experience Cloud to gather and analyse data, providing valuable insights that drive decision-making.

According to McKinsey, data-driven organisations are 23 times more likely to acquire customers and 19 times more likely to be profitable. By leveraging iWeb’s e-commerce expertise, you can harness the power of data analytics to improve your online platform. Our talented team can help you track key metrics, identify trends, and make data-driven decisions that enhance the customer experience and drive growth.

Providing excellent customer support

Excellent customer support is essential for any online foodservice platform. Customers need to feel confident that they can get help when they need it. iWeb’s e-commerce expertise includes implementing robust customer support solutions that enhance the customer experience.

A study by Microsoft found that 96% of consumers say customer service is important in their choice of loyalty to a brand. By using tools like Adobe Campaign and Adobe Marketo Engage, we can help you provide timely and effective customer support. Our expert developers can implement features like live chat, comprehensive FAQs, and easy-to-find contact information to ensure that your customers always have access to the support they need.

Call to action

Ready to optimise your online foodservice buying journey? Reach out to iWeb today to learn how our expert developers and talented team can help you create a seamless, engaging, and efficient online platform. Contact iWeb to start your digital transformation journey and take your foodservice business to the next level.