Client overview
Bradfords Building Supplies, a leading provider in the building supplies industry, sought to enhance its digital presence and streamline operations through a comprehensive e-commerce solution. To achieve this goal, they partnered with iWeb, an Adobe Commerce Gold Partner, leveraging our expertise in digital experience design and development.
Solution highlights
Adobe Commerce Ecommerce Platform
Leveraging the power of Adobe Commerce, we crafted a robust and scalable ecommerce platform tailored to Bradfords’ specific needs. Adobe Commerce provided the foundation for seamless online transactions, personalised customer experiences, and efficient order management.
Akeneo Product Information Management (PIM) integration
Integration with Akeneo PIM ensured centralised product data management, allowing Bradfords to maintain consistency across their vast product catalog. Akeneo facilitated efficient product enrichment, syndication, and localisation, enhancing the overall customer experience.
Epicor BisTrack ERP integration
End-to-end BisTrack integration enables the real-time data exchange and automation between the e-commerce website and the ERP system, streamlining processes and improving overall business performance. With full integration, we effectively manage inventory, orders, customer data, pricing, and other critical aspects of Bradfords business from a single, centralised system. This all ensures accuracy, consistency, and efficiency across all business operations, leading to improved productivity, customer satisfaction, and profitability.
A handful of the key features implemented
Account settlement
Streamlined settlement process for account-based transactions, improving financial management.
Area based product calculator
Dynamic calculator enabling customers to estimate product quantities based on specific project areas.
Area manager
Tool for managing geographic territories and allocating resources effectively.
Auto-generated requisition lists
Automated creation of requisition lists based on customer preferences and historical data.
Branch locator
Interactive map feature allowing customers to locate nearest Bradfords branches.
Cart to quote
Seamless transition from cart to quote functionality for bulk and custom orders.
Click & collect
Convenient option enabling customers to collect orders from their preferred Bradfords branch.
Custom reporting
Tailored reporting capabilities providing insights into sales, inventory, and customer behaviour.
Customer segments
Segmenting customers based on various criteria for targeted marketing and personalised experiences.
Dynamic lead-time calculations
Real-time calculation of lead times based on product availability and delivery location.
Results achieved
Through the implementation of Adobe Commerce, Akeneo PIM, and Epicor BisTrack ERP integration, Bradfords Building Supplies experienced significant improvements in online sales, operational efficiency, and customer satisfaction. The new digital experience empowered Bradfords to offer a comprehensive range of features and services, catering to the diverse needs of their customers while optimising internal processes for streamlined operations.
Partnering with iWeb and leveraging the capabilities of Adobe Commerce and Akeneo PIM, Bradfords Building Supplies successfully transformed its digital presence, establishing itself as a leader in the building supplies industry. The comprehensive e-commerce solution provides Bradfords with the flexibility, scalability, and innovation needed to thrive in today’s competitive market landscape.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk