CompanyAn employee-owned UK ecommerce company
An employee-owned ecommerce company, established in 1995.
iWeb designs, builds, integrates and supports ecommerce platforms for manufacturers, wholesalers, distributors and retailers. Our team works across B2B and B2C commerce, product data, integrations and long-term platform support. More than 600+ projects have been delivered since the company was founded in 1995.
01 · About iWeb
A UK ecommerce company with more than 30 years of experience.
iWeb was founded in 1995 and has worked solely in ecommerce throughout that time. The company delivers new platforms, replatforming, rescue work, integrations, product-data programmes and ongoing support.
Our clients include manufacturers, wholesalers, distributors and retailers with established ecommerce operations and connected business systems.
Strategy, design, engineering, integration and support are delivered by the iWeb team.
Period
Focus
Projects
1995-2004
Early ecommerce
iWeb began building ecommerce websites during the first period of widespread online retail. Projects commonly involved custom platforms and direct integrations with existing business systems.
80+
2005-2014
Magento and larger ecommerce programmes
The company became a Magento partner in 2009 and delivered a growing number of B2B and B2C projects across retail, distribution and manufacturing.
140+
2015-2022
Larger platforms and connected operations
Projects increasingly included multiple regions, trade accounts, marketplaces, product-data systems and deeper ERP integration.
300+
2023-present
Employee ownership and a broader platform range
iWeb became employee-owned and expanded its work across Adobe Commerce, Magento, Shopify Plus, BigCommerce, composable platforms, PIM and practical AI applications.
ongoing
The platforms have changed, but the work has consistently involved ecommerce, data and business-system integration.
02 · How we approach ecommerce
The platform is chosen around the business requirements.
We start with the customers, catalogue, pricing, fulfilment, internal systems, team and budget. That work determines whether the right answer is to improve the current platform, replatform or build something new.
iWeb works across several ecommerce platforms and does not recommend the same product for every client.
01
The operation first
A platform decision sits inside how the business trades: fulfilment, finance, service, product data and the internal team. We look at the operation before recommending a product.
02
Recommend what fits
Adobe Commerce is one option among several. So is staying on the current platform. We tell you when the right answer is to improve what you have.
03
A system the internal team can run
The platform needs to be supportable by the client team as well as by us. We prefer straightforward integrations, clear audit trails and predictable operating costs.
04
Evidence-led priorities
We look at pages, queries, integrations and hand-offs, and prioritise the work from what the data shows rather than from opinion.
05
The same people on the work
The architects and engineers who scope a project are typically the same people who deliver and support it.
06
Accessibility and audit designed in
WCAG standards, data protection and audit requirements are considered early rather than added at the end.
03 · Platforms and connected systems
Ecommerce platforms depend on several connected systems.
An established ecommerce operation will often connect the storefront with ERP, PIM, CRM, OMS, WMS, payments, search, marketplaces and fulfilment systems.
A project can appear complete at storefront level while important data, order and fulfilment processes remain unresolved.
The matrix shows the platforms and systems our team has worked with, supported by project experience and staff expertise.
Capability
Layer
Depth
Delivered
Storefront and checkout
Customer-facing layer
180+
PIM and product data
Product information
60+
ERP integration
Operations
120+
OMS and order orchestration
Operations
70+
Search
Discovery
40+
B2B commerce
Account and quoting
50+
Headless and composable
Architecture
24+
CDP and customer data
Marketing and service
18+
Marketplaces and syndication
Distribution
22+
Payments and tax
Operations
90+
AI in ecommerce
Practical applications
60+
Accessibility (WCAG)
Cross-cutting
every project
Depth reflects the level of hands-on delivery experience across the team.
A settled team, working on ecommerce since 1995.
The next sections cover the systems we typically work with, the operational side of the work, and the people involved.
31
Years working on ecommerce
Since 1995
600+
Projects delivered
Written case studies and internal archive
9
Top-10 client tenure (yrs)
Internal account records
11
Average engineer tenure (yrs)
Internal HR records
04 · Data, integrations and operations
Much of the difficult work sits behind the storefront.
Product data, customer pricing, stock, orders, fulfilment and reporting often pass between several systems. iWeb designs and supports the integrations that keep those processes working.
Getting those foundations right makes the platform easier to operate, support and change.
05 · Long-standing client and team relationships
Many clients and members of the team have worked with iWeb for a number of years.
The figures below come from internal employment and account records.
Measure
iWeb
Average tenure across our top-10 client accounts
Derived from the start year of each engagement (internal account records).
9 years
Average engineer tenure
Derived from engineering staff join years (internal HR records).
11 years
Architects with ten or more years at iWeb
Count of practising architects with ten-plus years continuous tenure.
7 on staff
Projects with the same lead from brief to launch
Share of projects in the past three years led end-to-end by one named lead (delivery records).
92% of projects
06 · Our team and ownership
A cross-functional ecommerce team.
Projects are delivered by a mix of architects, engineers, designers, delivery leads, product-data specialists and support staff. The exact team depends on the systems and work involved.
Employee-owned since 2022.
iWeb is owned for the benefit of its employees through an Employee Ownership Trust. The structure supports long-term independence and gives the team a direct interest in the future of the company.
Read about our ownership structure →The skills in our team
- Ecommerce architecture
- Platform engineering
- Integrations
- Product data
- UX and frontend engineering
- Delivery and quality assurance
- Long-term platform support
07 · The work we are best suited to
The work we are best suited to.
iWeb is best suited to established businesses where ecommerce is connected closely to products, customers, stock, pricing, orders or fulfilment.
A good fit
- Established B2B, B2C or mixed ecommerce operations
- Large or detailed product catalogues
- ERP, PIM, OMS or WMS integration
- Trade accounts and customer-specific pricing
- Replatforming or rescue work
- Long-term engineering and support
- Businesses that need senior technical involvement
Usually not the right fit
- Campaign-only work
- Brand and advertising retainers
- Small brochure websites
- Isolated design work without implementation
- Projects where the required platform has already been chosen but does not meet the brief