Plan, manage, and deliver with iWeb and Adobe Commerce (Magento)
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Using Adobe Commerce, you can seamlessly merge content and commerce so you can create seamless brand interactions, create personalised content and promotions, and deliver a smooth path to purchase.
Here’s what you’ll learn
- Create amazing user experiences
- Building pages with Page Builder
- Personalised recommendations based on shopper behaviour
- Search powered by artificial intelligence
- Real-time inventory availability and visibility
- Flexible, Omni-channel store fulfilment
- PWA Studio, a platform for building, deploying, and optimising PWA
- Account management that centralises order details from all sales channels
An engaging user experience
Make your commerce vision a reality with an eCommerce solution that combines powerful features out-of-the-box, an unmatched ability to customise, and seamless third-party integration.
An eCommerce platform tailored to your needs
Your team needs intuitive UX as much as your buyers do. The UX they create for your customers should be frictionless. You want them to work fast and efficiently. Your platform should make things easier for every member of your team, from marketing to creative to development to merchandising.
We offer a modern and personalised solution that provides a powerful and effortless experience for your teams. A user-friendly interface enables any team member – from any team – to accomplish key tasks faster and more efficiently.
A user friendly admin interface (UX) and tools also allow your team members to be productive without relying on IT. In addition to delivering content faster, it means better customer satisfaction as well.
Take a look at what makes it work
User interface that is intuitive
With an intuitive and modern interface, work more efficiently. Our tools are designed for users who do not possess technical expertise, getting things done doesn’t require the help of a developer.
Enhancements to navigation and search
Data that you need, right at your fingertips. The information you seek is only a click away with our enhanced navigation and search.
The reporting dashboard
Quickly access sales, orders, search terms, and best-selling product information. Furthermore, dashboards can be fully customised and access is based on permission, so the right information can be given to the right people.
A fully responsive website
Make sure that the tool you choose can meet your customers wherever they are. With responsive templates, your ecommerce site will display beautifully no matter what device it is viewed on.
Staging and previewing of content
Using the timeline dashboard, you can keep track of all site updates by date or by store and optimise both the effect and timing of site updates. Create a seamless shopper experience by deploying updates automatically at optimum times.
Segmenting and personalising customer experiences
By dynamically showing relevant content, promotions, and pricing to specific customers based on location, gender, order history, wish lists, and more, you can deliver personalised experiences at scale.
Page Builder
Deliver best-in-class, personalised shopping experiences on your site by creating and launching new content.
With Page Builder, you can create richer shopping experiences
Take control of your narrative with our easy-to-use Page Builder and powerful content creation tools. Design top-of-the-line shopping experiences without any creative constraints or developer support.
Your team can easily manage content using our tool’s drag-and-drop capabilities, allowing you to update content at a much faster rate. Think hours, days, and weeks rather than months and years. You can even schedule and preview content changes before they go live.
Customers expect personalised experiences, so we’ve made it easier than ever to create tailored content with integrated customer segmentation tools. Add relevant and engaging Product Recommendations to your site with a single click to engage your audience even more.
Features of Page Builder
A user-friendly interface
The ability to edit text inline and the ability to drag and drop content elements make this application easy to use. It’s easy to create and launch your content with our intuitive interface and editor.
Make the experience more personal
Provide personalised content based on customer segments. Respond in real time to your customers’ behavior by quickly updating content.
All content types are supported
Immerse users in the experiences your build. Our content management tool offers full support of text, images, video, sliders, promotional banners, and more, all within adjustable page layouts.
A content management system is essential
Automate content management and content publishing. You can schedule, preview, and publish content changes to any future date using our Page Builder.
Editing within content
Page Builder allows you to edit copy and reposition content elements right inside the editor.
Product Recommendations
Show visitors the right products at the right time with AI-powered product recommendations.
Key features of Page Builder include
A drag-and-drop interface
With the drag-and-drop feature, you can easily position and reposition various content elements. Move, edit, create, and launch on-brand, on-message content by moving headings, text boxes, and videos around.
Schedule and preview content
Schedule updates for specific times to simplify content management. Preview updates and new content before publishing to avoid errors or incomplete pages.
The ability to edit content in real-time
In-content editing allows for fast page updates in response to changing customer behavior. Publish new content for rapid changes by repositioning elements in the online page builder.
All content types are supported
With real-time page updating, you can adapt to customer behavior in real time. With our web page builder, you can create a wide variety of content and layouts, whether you want to add text, videos, images, sliders, maps, banners or more.
Advanced content management tools
You can create new content types, edit the layout of your web pages, and do more with web page builder to create an engaging experience.
FAQs about Page Builder
What is a web page builder?
The tool helps you create web pages quickly and lets you create, edit, and publish content on your site without any technical knowledge. You should always pick a page layout or template that suits your site’s shopping experience. You can then drag and drop content elements (such as video, images, and text) to make your site more custom before publishing (e.g. add, remove, and reposition content).
Can I use a web page builder without prior experience?
Yes, Page Builder is designed to be used by anyone without requiring technical or coding knowledge. Pages can be created and edited easily with drag-and-drop. You can also find tutorials for Magento page builder to help you get to grips with it.
To see how Page Builder fits into Adobe Commerce, powered by Magento, you can also schedule a demo.
Benefits of a web Page Builder
The online page builder is built on Adobe Commerce, powered by Magento. Among its key benefits are:
- Time-saving and resource-saving
- Engaging shoppers with fresh and engaging content
- Let your brand speak for itself
- Customise Page Builder to suit your needs
Discover more about each of these benefits …
You will save time and resources
With in-line editing, reusable dynamic blocks, and the ability to save page layouts and content as templates, you can manage content across multiple sites in less time. Without relying on other teams, you can design content updates, preview them live, and schedule their publication. Developers can use web page builders to build shopping experiences that distinguish your brand.
Provide shoppers with fresh, rich content
Provide shoppers with engaging content types – such as images, videos, and banners. Using an intuitive drag-and-drop content management interface, keep your content fresh and up-to-date to encourage repeat visits. Enrich product detail pages, quickly add products to content pages, and improve product discovery by customising category pages.
Take charge of your brand
Create content pages without involving developers and control how they are laid out. No coding is required for designing pages using flexible content layouts and adding and repositioning elements.
Make Page Builder yours
Create a page design that is consistent with your brand voice by customising Page Builder. You can extend existing content types or create new ones from scratch to meet your business’s content requirements.
Adobe Sensei powered product recommendations
Personalised recommendations based on shopper behavior, popular trends, and product similarity.
Also, you might like...better engagement, more options
Browsers make up the majority of shoppers. They’re not sure what they want, but they know they want something. Product recommendations can help. A personal shopper who can help your customers find their “perfect” item can be likened to recommending relevant products to them. Customer recommendations are also beneficial to businesses. Customers are not only happier, they are also more likely to spend more than they planned.
The Adobe Commerce (Magento) product recommendation feature is powered by Adobe Sensei. Artificial intelligence suggests relevant products based on shopper behavior, specific product features, overall searches, trends, and more. Adobe Commerce merchants can now easily increase the impact of their digital merchandising efforts without having to do manual work to discover meaningful product affinities.
Allow AI to help you customise your product recommendations
Take advantage of Adobe Sensei
When experiences are personalised, consumers spend 40% more time shopping. To offer a personalised experience, we use AI-driven algorithms that analyse the shopper’s behavior. There is no need for manual analysis or tagging on the page.
Select the recommendation type you need
The likelihood of shoppers returning increases 2x when they engage with product recommendations. You can use our recommendation types across multiple shop front pages, which are designed to fulfill this need. A continuous analysis of shopper behaviour by Adobe Sensei strengthens user-centric, item-centric, contextual popularity-centric, and many more different approaches.
Processes and metrics should be streamlined
Creating new recommendations is easy with the streamlined workflow. Integrated with Page Builder for easy drag & drop, existing recommendations can be dragged and dropped onto pages being created within Page Builder.
Adobe Sensei powers Live Search
Search engine powered by artificial intelligence that delivers smarter, faster and more relevant results to all shoppers.
Better search results, smarter recommendations
It’s much more likely that shoppers will buy something if they use site search. Despite the fact that many shoppers browse online, they don’t use navigation – they refer to keywords, categories and search for relevant results to help them find what they’re looking for. Merchants, on the other hand, typically have to spend hours manually entering backend rules and make a fair bit of guesswork in order to surface the “just right” thing.
With Live Search, all that changes. By combining Adobe Sensei with catalog data, merchants can deliver lightning-fast search results and personalised results to every shopper query. Merchants can use Sensei to identify facets for each query, saving time on manual rules.
Learn more about Adobe Commerce's Live Search
Search results that are fast and intelligent
Make it easy for shoppers to find what they want and what they didn’t know they needed with rich search experiences.
- Search-by-typing results provide shoppers with results on every keystroke
- Shoppers can narrow their search quickly with multiple filters
- Instead of searching by keyword, shoppers can browse by category, such as price, brand, or ranking
A simple merchant management system
In the Commerce interface, you will find everything you need to manage dynamic search and recommendations.
- With AI-supported workflows, the process of assigning facets, tagging shop front pages, and synchronising catalogs becomes much easier
- Boost, bury, pin, and hide products using rich rules – even deploy experiences based on event rules
- Merchants can point shoppers to the right product by using flexible synonyms
- You can modify search queries based on merchandising needs and KPIs with a robust toolset
A framework for flexible development
In addition to the user-friendly interface, the application provides merchants with a variety of drag-and-drop tools, but when back-end development is necessary, the application is fully flexible.
- Content delivery is headless thanks to GraphQL coverage and an API-first environment
- Rather than Commerce servers, Adobe Sensei handles intensive computational processing as a SaaS service
- No need to provision or maintain ElasticSearch
Adobe Sensei - the industry's leading artificial intelligence
Automate search results and reduce time-consuming, manual merchant tasks by leveraging Adobe Sensei AI.
- Intelligent faceting returns the best search results automatically – no manual filters or faceting rules are required
- Automating searches saves merchants from having to write long, complex search rules
- AI intelligence analyses every query, helping shoppers find what they’re looking for more quickly
A dedicated reporting system
Monitor performance, improve search experiences, and understand trends with reports.
- Metrics can be filtered by impressions, views, and clicks
- Understand shopper behavior by identifying queries, variations, results, and how queries change over time
- To measure the effectiveness of merchandising, use revenue attribution
Management of inventory and orders
Meet customer expectations across all channels with real-time inventory availability and visibility.
Don't just fulfill orders, fulfill expectations
You can deliver to your customers’ home addresses, whether they choose to buy online and pick up in store or have their purchases delivered straight to their home address. With Adobe Commerce (Magento) inventory and order management, businesses with multiple brands, sites, shops and warehouses can create seamless cross-channel commerce experiences.
Fulfillment options and sourcing algorithms make it easy to determine the nearest location to fulfill a customer’s order and meet their requirements. In addition, realtime sourcing methods allow for more accurate global inventory management.
How does it work?
Source selection algorithm
Select the algorithm that best matches your operational needs, either by priority or distance. Furthermore, if more flexibility is needed, extensions can be developed or existing extensions can be added.
Backorders and out-of-stock items
Never lose a sale due to inaccurate information. Stockouts can be prevented by setting out-of-stock thresholds in our inventory management system. You can also allow backorders on items that are in high demand or for your entire store.
Stock accuracy in real-time
Increase accuracy and visibility of all your on-hand inventory to speed sales by maintaining a single source of truth about what can be sold from all sources (integration with physical shops’ POS systems required). With the bookings tracking method, all orders are accounted for until they are deducted from your inventory once they are delivered or cancelled. By reducing “out-of-stock” and markdowns on in-store items that haven’t sold, you can increase your revenue.
Tracking inventory across multiple channels
With the help of concurrent checkout protection and delivery matching algorithms, you can manage inventory across multiple locations and channels. As your business grows, you can add new physical locations to manage product inventory and receive real-time stock counts.
Order fulfillment that is flexible
The inventory and order management feature elevates your commerce capabilities with innate support for single and multi-address orders as well as buy-online-pickup-in-store. Manage refunds, cancelations, and back orders with ease.
Singular growth is supported
Scale your business with one solution. Using our open API, extensions marketplace, and third-party solutions, you can customize inventory and order management.
Improved Omnichannel Fulfillment
You can build better omnichannel fulfillment
With BOPIS (buy-online-pickup-in-store), you can let your customers choose their most convenient pickup options, making BOPIS easier to manage for store employees, all while gaining better visibility into your stores’ moving inventory.
Your customers will appreciate it
The option to pick up the items curb-side or in-store during an online purchase is convenient for customers – they can easily view product availability.
- Customers are notified by email every step of the way about their orders
- The check-in function on a mobile device enables customers to notify store employees of their arrival, including their parking spot number and vehicle make and model
It's better for your business
With an employee picking app, store employees are able to accurately pick orders placed online for in-store or curbside delivery.
- Store employees can quickly handoff orders to customers using the employee order handoff app, reducing wait times
- Merchants can easily show customers what’s available in-store online – crucial for attracting online customers to physical locations
- By updating stock information after the fulfillment source is defined, merchants can increase the accuracy of their stock information
Progressive web applications (PWA)
PWA studio enables you to build, deploy, and optimize progressive web apps (PWAs) quickly and cost-effectively.
Creating next-generation shopping experiences
Shoppers today are mobile device-dependent and expect their attention to be attracted and directed on their mobile devices. The PWA concept is redefining how consumers interact with their mobile devices by delivering fast, engaging, and app-like browsing experiences.
With Adobe Commerce’s PWA studio, you can help merchants gain new customers, increase conversion rates, improve search rankings, and lower the cost of development. Performance-optimised and responsive design strategies allow PWAs to load content fast across any network, providing a consistent user experience across desktop, tablet, and smartphone devices.
How does it work?
Implementation is simple
Build engaging shopping experiences quickly and easily with PWA Studio. It’s a robust developer experience inspired by direct feedback from the Adobe Commerce (Magento) community.
Reduced cost
Build PWAs using a toolkit built on open standards. Open standards reduce costs and promote extensibility.
Infrastructure that is trusted
With a resilient and reliable framework backed by rigorous testing, development, and support, you can build your store now and into the future.
Create a PWA shop front on Adobe Commerce (Magento)
In PWA Studio, Adobe Commerce combines a fully decoupled front-end with a back-end technology suite. The result is a comprehensive ecommerce solution that helps merchants adopt the latest digital commerce technologies.
Adobe's mobile commerce strategy
Your PWA will be launched faster
We can easily create PWAs that work seamlessly with Adobe Commerce thanks to the PWA Studio developer tools.
We create exactly what you want
Using a headless architecture and robust GraphQL API layer, we can build experiences using PWA Studio, leverage tools like Adobe Experience Manager, or create completely custom front ends to experiment with new digital touch points.
Manage site content more efficiently
Create drag-and-drop content with the integrated drag-and-drop page builder for PWA Studio.
Host your website for less
Adobe Commerce and PWA Studio eliminate the need to get separate cloud hosting for your shop’s front and back ends.
Management of customer accounts
Maintain accurate customer service information with account management that centralizes all sales and fulfillment channel details.
Make every order a priority
You can win over your customers every time you interact with them, or you can lose them to your competitors. It is imperative that customer service reps have up-to-date inventory and order information, as well as powerful, flexible tools, so they can deliver a smooth customer experience.
With our order management capabilities, your team has access to the tools and information it needs in one place, including real-time inventory views, centralized order information, and the ability to generate returns and refunds. By centralising real-time information, Adobe Commerce makes every interaction easier, faster, and more memorable.
Here's how it works
Order data in real-time
Communicate effectively with customers – over the phone, by message, or in person – by providing them with real-time order data. All sales channels are aligned with data and processes.
Changes to the delivery address
The warehouse, drop shipper, or store can easily and quickly modify an address before a delivery request is sent. You can update your address without having to change, cancel or redo your order. Fewer cancelled orders and more sales.
Returns, refunds, appeasements
Reps should be empowered to create returns, refunds, or appeasements quickly so frustration is replaced with satisfaction.
Customisation is robust
Any customer or order can have its own custom attributes – and they can be updated or changed at any time. Account numbers, loyalty program details, and other customised data can easily be added to the screens of your customer service representatives.
Integrate APIs
You can integrate Adobe Commerce (Magento) APIs with your WMS, ERP, and other popular software platforms. By doing this, you won’t have to worry about losing access to the applications and resources your employees depend on.
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk