Sell anywhere with iWeb, UK leading Magento developers, and Adobe Commerce (Magento)

Home > Magento Commerce > Features > Sell Anywhere

Customers should be able to shop whenever they want, wherever they are. Connecting shopping experiences across channels, adding new brands and sites, expanding into new geographies, and selling to businesses and consumers is easy with iWeb, a leading Magento developer, and Adobe Commerce.

• Our multi-brand solution
• Using a mobile-centric approach
• Integration of business-to-business functionality
• Headless commerce

Just because you sell to different audiences doesn’t mean you need multiple systems to run your online shops. You can manage all your content and products with Adobe Commerce (Magento), whether you manage multiple brands, sell in multiple countries, or use different business models.

You can use it to set different pricing structures, present different products to different audiences, and customise the checkout and fulfilment process. It’s up to you.

You can keep all of your brands together without switching platforms, hiring or training additional staff, or changing partners, regardless of your audience.

Take care of different brands, products, and geographies, as well as managing content and products for consumers, businesses, or both. iWeb are a leading UK Magento developer and have extensive experience with multi-store strategies.

Increase sales by using merchandising and content management tools to create compelling sites – that can provide more in-depth information to B2B prospects.

Provide a personalised commerce experience by recommending products, promoting promotions, and giving content based on buyer preferences.

With flexible options, you can create catalogs and price lists that match your requirements, as well as customise fulfillment for individual and bulk purchases.

Integrate into almost any location or customised system with over 150 language packs, local system integrators, and regional extensions that support local currencies, payment methods, and languages.

Get a mobile app-like experience with progressive web applications (PWAs), which use the browser’s capabilities to provide an immersive experience.

UK eCommerce sales from smartphone retail are expected to surpass £175 billion. As consumers increasingly turn to their smart devices for shopping, having a mobile-ready site that is fast and affordable is crucial for growth.

Using iWeb and Adobe Commerce, businesses can create immersive mobile commerce experiences. Using a PWA, merchants can increase customer engagement, conversion rates, and revenue.

Provide the speed and convenience of a mobile app along with the searchability and robust experience of a desktop browser.

Easy-to-use custom designed blocks let you quickly and easily build a beautiful eCommerce site that looks great on all devices.

A seamless integration with payment gateways such as PayPal and Braintree will enable you to convert more buyers.

We provide world-class B2B buying experiences with customisable catalogs and pricing, personalised experiences and self-service customer portals for easy account management and order processing.

Manufacturers, wholesalers, and distributors need more than a rigid, standardised B2B strategy to stay competitive, B2B eCommerce is forever evolving. Taking full advantage of new channels and business models is critical to meeting the high expectations of your buyers and leveraging AI-powered personalisation to engage with new markets.

It’s now yours to offer. Designed specifically for B2B buyers, Adobe Commerce’s (Magento) integrated B2B capabilities and iWeb’s experience in this sector let your customers manage their accounts online. By setting up a customer portal with an easy-to-use interface, they can establish multiple levels of buyers with permissions and roles, track quotes and orders, establish rules for purchase approval, and manage their credit online – making the day-to-day management tasks for your customers more efficient.

With customised catalogs and pricing, as well as targeted content and promotions, the buying experience is personalised. Using quick order forms and creating saved shopping lists or requesting quotes whenever needed, convenience is at the core of the platform. A seller-assisted shopping experience takes it a step further, letting you place orders on behalf of customers and troubleshoot issues, thereby facilitating a frictionless customer experience that increases loyalty and boosts business growth.

The lines of Business-to-business (B2B) and business-to-consumer (B2C) are blurring. Consumers in the current climate, whether retail, wholesale, or distributor, demand more than just products from their businesses.

It is imperative to have experience. The shopping experience can be streamlined, personalised, and integrated into a slick, intuitive eCommerce window, as well as customised communications and the exclusive treatment by a brand. The expectation of customers is high.

You need to provide a B2B eCommerce solution – that is data-rich, customer-centric, with a future-proof platform combining CRM and online shop – iWeb are a leading UK Magento developer and will help you with your B2B strategy.

Which features should you look for in a B2B eCommerce platform? The platform must be feature-rich and simplify the retail process on both the front and back end for you and your customers.

By automating the retail process, you will have more time to market your brand and expand your business if you have a solid platform.

B2B eCommerce features you should have on your platform include:

Data can be used to identify trends and insights in customer behavior. When you monitor your eCommerce window, you can leverage customer browsing and purchase data. Know what’s popular and what your customers want in order to grow your offering.

Create marketing materials, promotional offers, and more that target former customers and new prospects. By using an automated marketing system, you’re able to reach your target audience with content that’s useful and valuable.

The order process will be seamless with a good eCommerce platform. Think about offering on-hand support to your B2B buyers via e-chat sales reps or a chatbot.

Your platform should make it possible to track orders as soon as they enter the funnel – including the ability to track quotes, orders, and invoices.

A scalable, cloud-based support system is an essential feature of B2B eCommerce. It is much more cost-effective to host your eCommerce platform through the cloud rather than hosting it yourself.

Create customised customer communications through a personalised customer management system. The key to any business’ success is building long-lasting relationships – happy customers convert more often.

Personalisation makes your business stand out from the crowd and makes your customers feel appreciated. Customise the shopping experience for each individual customer by using customer management tools to ensure that they receive exactly what they need every time.

In the age of social media, your brand must be everywhere, from your website to customer interactions and support. Integrating an eCommerce platform will make managing your omnichannel presence easier while automating where possible. A leading eCommerce solution will offer multi-national site offerings and support for various languages if you are marketing globally.

Additionally, you can manage and edit pages across multiple sites in one place. There will be no manual editing across multi-nation pages the next time you need to raise a product price.

API-based commerce is fast, agile, and flexible, so you can deliver seamless experiences to your customers across every channel and device.

Experts say headless commerce is as transformative to the industry as customer analytics or artificial intelligence. By allowing merchants to create and deliver app-like experiences across any touchpoint, including single-page and multi-page web apps, mobile apps, IoT devices, and VR and AR, Headless unlocks the full potential of shopping experiences. Merchants can easily create, evaluate and deploy shoppable experiences with headless API-based delivery and offer customers faster response times and a smoother user experience

By decoupling front-end and back-end architectures, Headless enables developers to work independently on either without affecting the other. You can operate the various sites your customers interact with while using Adobe Commerce with over 500 Rest and GraphQL operations from a single backend. Additionally, the headless platform integrates with Adobe tools and third-party front ends, providing commerce experiences that are rich, connected, and available everywhere.

Using any technology, companies can build any customised front-end experience, at any time.

With Adobe Commerce, companies do not need to worry about building a custom head just yet because their commerce platform is ready to become headless in the future.

The APIs and services are the same across all touchpoints, regardless of technology. By doing so, customers are provided with frictionless experiences across all channels and digital touchpoints.

Companies are free to experiment with new customer touchpoints as they emerge without being constrained or compelled to upgrade their backend.

The APIs used by headless applications are optimized for high performance, low latency, and efficiency.

The front-end code can be changed independently of the backend code, enabling continuous experience innovation based on CICD development principles.

Create a custom front end that allows retail commerce to be exposed in new digital channels such as the Internet of Things, augmented reality, or other connected interfaces.

In a rapidly evolving digital world, headless architecture drives innovation. Despite this, iWeb and Adobe Commerce offers the flexibility of a traditional coupled shop front, a decoupled shop front in PWA Studio, compatibility with Adobe Experience Manager, and robust APIs to build out customised digital touchpoints.

Progressive web applications (PWAs) offer app-like shopping experiences on mobile devices and desktop computers. Using PWA Studio, you can easily build progressive web apps and leverage Adobe Commerce’s content management tools like Page Builder.

Using Adobe Experience Manager, you can layer in complex, personalised customer and content-driven experiences.

Easily deliver a site experience through a headless CMS or front-end platform provided by a third-party.

Get in touch with us today and learn how we can help.