Measure and optimise with iWeb and Adobe Commerce (Magento)

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A business intelligence ecommerce solution makes monitoring business health simple. Never again will you have to worry about figuring out your Average Order Value, Customer Lifetime Value, or Retention rates. You can learn all about business intelligence solutions and what you can expect from a business intelligence platform.

Here’s what you’ll learn;

• How does Business Intelligence work?
• The benefits of Business Intelligence
• Business intelligence challenges
• Why use Adobe Commerce for Business Intelligence?
• Frequently Asked Questions
• Reports and visualisations

he sales and logistics channels, social media platforms and other channels generate enormous amounts of data every day for your business. A data-driven approach to decision making is important – companies with high financial performance make more informed decisions. However, how do you connect the dots when you have so many platforms that store your data?

The process of collecting and analysing these data is called business intelligence. Business intelligence can help you:

• Recognise market trends
• Make your business more profitable
• Identify any barriers in your process

All your data can be found in one place when you utilize BI platforms, such as Adobe Commerce, powered by Magento. Data from across your operation is stored, synced, and presented in a cloud-based warehouse – so you can analyse, learn, and make informed decisions.

• Tables, graphs, and bubble charts help you visualise your data
• Organise your sales, marketing, and logistics data in one cloud-based database
• Make changes happen by sharing your insights with your team.

Business intelligence is often confused with business analytics, but there are subtle differences between them.

An important part of business intelligence is business analytics. Using business intelligence, it anticipates trends and outcomes, including:

• The use of data mining
• Modelling predictively
• Analysis of the statistical data
• Analysis of data

Your business intelligence data may reflect regional spikes in sales. It is possible to find out where these sales are happening and why they spiked.

The analytics team steps in at this point and answers the ‘why’. Then you can make informed predictions about the future – and determine whether a regional spike in sales might become national.

A good business intelligence practice has many benefits. Among them are:

• Easy-to-use dashboards make it easy to understand your data, we present data from across your business in an engaging and accessible way through our business intelligence platform
• With full oversight of all your data, you can view your operation holistically, maximizing its efficiency
• Data-driven decisions – make confident decisions based on sales forecasting and real-time data
• You will no longer have to compile reports or chase down data from different departments
• Improved customer experiences – smooth out process issues quickly, using custom customer service dashboards, you can monitor relevant deliveries, queries, and chats – and reduce support calls

Your organisation can benefit greatly from business intelligence, but it may present you with challenges:

• A lack of strategy – enterprise intelligence should always be centered around strategy, consider the issues you want to solve and what you want your outcome to be before you begin
• Making sure your business intelligence plans are well received is essential, poor data utilisation will undervalue and underuse your data
• Adobe makes business intelligence easy – but training is necessary for best results, request a demo today and start using business intelligence

An enterprise intelligence platform is only as good as its strategy. Here’s how to get started:

• Bring your business on board. You need to secure sign-off and support from across the organization before you can begin your business intelligence journey, make sure people are engaged from the beginning
• Set up a business intelligence team, no matter how big or small your organization is, you’ll need BI experts, it doesn’t require an experienced analyst to understand your data when you use our platform
• Establish your objectives; think about your goals, would you like to measure marketing, logistics, and sales performance, align your business intelligence objectives with your KPIs and business goals
• Preparation of the data is essential; take note of the platforms, apps, and tools you’ll be connecting to, from Social to Email.
• Being proactive is key – consider your milestones and key dependencies for success, consider what success looks like for your first year of BI, and be careful not to use it just to produce reports

We use Adobe Commerce, powered by Magento, for our business intelligence platform. The commerce dashboards in our out-of-the-box solution allow you to monitor business health easily.

For more information about Adobe Commerce, powered by Magento, request a consultation.

Business intelligence consists of five basic tasks. Generally, business intelligence entails:

• Data mining – digging deep into your business’ multichannel activities and extracting the information
• Making sure your business runs smoothly through process analysis, identify lags in your supply chain, slow-to-ship orders, and customer service issues
• Benchmarking – setting standards for future activities
• Understanding your performance using descriptive analysis – analysing historical data, a monthly report or a year-over-year report can be included
• A business and data analysis is a means of predicting future outcomes using data.

The most common uses of business intelligence are in sales, finance, operations, and marketing. Across many industries, its adaptability in processes, performance, and predictions makes it a highly valuable asset. BI helps eCommerce companies track the performance of their business.

To monitor business intelligence, some companies have dedicated data and analytics professionals. One example is a data officer. For larger businesses, it is very helpful to have a dedicated team. However, Adobe Commerce, powered by Magento, makes business intelligence accessible to smaller businesses as well.

Technology for integrating data pipelines and data warehouses.

• Directly integrated with the Adobe database
• The ability to connect to other systems in multiple ways
• Automated, full-stack data replication
• Centralised, cloud-based warehouse for consolidated data
• Management and control are extensive

Transform data into value with one platform.

• Join tables and create calculated columns
• Improve your business metrics by customizing and standardising them
• Easy-to-use report builder for creating analyses
• You can query your entire data warehouse to find specific results
• Export your data so you can extend its use

The sharing of insights through visualisations and tools.

• Make your data visually appealing
• On day one, you will have access to pre-built reports
• With unlimited dashboards, you can stay organized
• Provide different permission levels to users
• Send analyses directly to people’s inboxes

Any report can be made more insightful by adding a third dimension. Go from plotting x and y values to plotting x, y and z values which are represented by the size of the bubble. The bubbles can be further segmented and the colours can be changed by grouping them by another attribute.

Transform your data into visual reports and save them to unlimited custom dashboards. In addition to automated report updates, users can now export data and use various roles.

There are so many things to track that it is hard to decide what to focus on when running a commerce company. You probably feel like you don’t know enough about your business, even if you look at key metrics every day.

You will be pointed in the right direction and able to make adjustments as you go with a full-featured reporting and visualisation tool. Adobe Commerce provides all the information, data, and metrics you need to stay on top of your business. In addition to setting up dashboards, creating all kinds of reports, exporting data, controlling permission levels, and automating how insights are shared, you can schedule reports to be sent directly to any email address.

Create, save and share as many dashboards as you need to stay on top of what matters most. Group them by category to keep each team on track.

Your data and reports can be used outside of the platform. Data can be exported in .csv or .xlsx format. Easily include charts in presentations by downloading them as a pdf, png, or svg.

Keep your account safe by granting your team members access to the permissions they need. Whether it’s administrator access or read-only access, you can maintain your privacy.

Using an intuitive interface, create stunning visualisations and tables from data. Get the answers you need quickly by creating formulas, changing time parameters, and filtering and organising data.

You can directly query your entire data warehouse. You can add metrics you already have or create new ones, and display the results on dashboards.

Automatically stay informed. You can select which reports you would like to receive and when you want them. Make sure to send reports to your colleagues so that everyone stays informed.