We’re really proud of the hard work and whole-team dedication that went into pulling off our first ever client day last month. One of our proudest achievements from the day was the eCommerce Essentials Guide we gave to all the event attendees and we’re excited to give you a little sneak preview of it!
It’s packed full of actionable insights to help you boost your eCommerce store sales, so it’s well worth checking it out. Here’s what you can expect…
Focusing on the idea of an ”aggregation of marginal gains” a term coined by Former British Cycling Performance Director Sir Dave Brailsford, it’s an idea that captures the belief that by improving every area related to cycling by just 1%, those small gains would add up to make a remarkable improvement.
At iWeb, we think the same principle can be applied to any eCommerce website. Forget perfection and focus on progression, that’s the mantra that lies at the heart of our eCommerce Essentials Guide. In summary, we wanted a guide that would:
Our eCommerce Essentials Guide features 17 key themes, we’re sure we’ve covered all the eCommerce basics for you and your business to benefit from.
1. Content and design
What to display and where to display it. This section addresses CTA’s, professional imagery, blog content and Progressive Web Apps.
2. Product data
Understanding why providing clear and concise product information helps attract customers to your products is important. We look at how a PIM system, product imagery & product video can assist.
3. Machine learning, Personalisation and AI
Machine learning is set to revolutionise the world of eCommerce, we investigate the opportunities around personalised recommendations, segmentation and voice search.
4. Sales and promotions
Discover the pros and cons of discount codes & vouchers, sales and seasonal promos to boost your eCommerce sales.
5. Site search
Did you know people who use site search are more likely to purchase? We explore all the great features of site search and how it could help your business.
6. Customer reviews and testimonials
Seeking out online reviews has become such a standard part of the buying process for shoppers. We examine how reviews and recommendations can instil buyer confidence in your business.
7. Customer service
Why providing first–class customer service is crucial and how you can implement it.
Don’t bore your customers with an endless checkout process, how you can streamline yours?
Customers hate surprises at the checkout. Learn how to do delivery the right way with customers convenience at the core.
10. Payment methods
Is your business clued up on all the new payment opportunities? Check out payment recommendations and see what suits your business.
Email remains the most effective way of communicating to your leads, we take you through our email marketing recommendations.
12. Conversion rate optimisation
Are you doing enough to convert your site traffic? We offer our recommendations on what you can do to improve.
13. Search engine optimisation
Get your site seen by the right people by thinking about on-page and off-page SEO.
14. Paid search
With more and more shopping taking place online, the major advertising platforms are giving increasing real estate to retail–related ads, it’s time to take advantage.
Get your customers to be your brand advocates and execute your social media strategy right.
Make smart, data-informed decisions that’ll to benefit your business with proper reporting tools.
Customers now demand B2C equivalent quality of website design and functionality. We take you through our recommendations on how to get your site up to scratch.
In summary, it’s all about trial and error, small adjustments and finding a combination that works for you, no business is the same. Never stop experimenting!