Ox Tools
Construction Tools Multi-territory Commerce Experience
Build Time
3 Months
Specialisation
B2B
Building & Construction
D2C
Services
Accelerator
Content & Creative
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Managed Services
Multi-site
Product Experience (Px)
Replatform
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
System Integrations
Microsoft Dynamics ERP
The Solution
Variable Data Sources, Data Insights, Data Governance, Product Modelling, Product & Data Concepts, Data Exports, Data Imports, Localised Catalogs, Localisation, Multiple Channels, Business Process Consultancy, Translation, Users, Groups, Roles & Permissions, ERP Integration, Product Syndication, Technical Architecture, Requisition Lists, Assets Transformations, Technical Data Downloads, API Services, and Company Data Concepts
About
OX Tools is a world-leading manufacturer of hand tools, diamond tools, workwear and safety products. Founded in Australia in 1974 OX is recognised as tough, dynamic and different across the globe.
As a manufacturer of professional tools, they sell direct to merchants, providing them with excellent service, innovative merchandising solutions and an award-winning brand.
Their global online presence and unique Tuff Club membership programme provides a community of tradespeople benefitting from shared experience and knowledge embedding their ‘live the trade’ attitude into the fabric of building sites around the globe.
Ox Tools has revenue in excess of £45 million.
A Forward-thinking Agency for a Fast-growing Business
Ox Tools chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, Ox Tools was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of Ox Tools. Like many iWeb Magento clients, Ox Tools‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“Fantastic partner to work with. Together, we reimagined the user journey, ensuring that it was easy to access critical pages like the my account, PDP and PLPs. iWeb created an engaging tool selection page, providing the user personalised recommendations for tools based on their preferences. ”
Lee Hazell, Managing Director, OX Tools
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with Ox Tools will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to Ox Tools and is a true reflection of our ongoing collaboration.
+27%
increase in conversion rate YOY
+78%
increase in mobile sessions
+183%
increase in mobile conversion
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
