Lay-Z-Spa
Hot Tubs B2C PIM & Product Experience
Build Time
In Progress
Specialisation
Services
Accelerator
Custom Development
Managed Services
Product Experience (Px)
Strategy and Consulting
Technologies
Akeneo PIM / PXM
System Integrations
Adobe Commerce (Magento)
Microsoft Dynamics ERP
The Solution
Automated Data Enrichment, Data Exports, Data Imports, Localised Catalogs, Localisation, Multiple Channels, Business Process Consultancy, ERP Integration, PIM Integration, Technical Architecture, Technical Data Downloads, Key Concepts, Custom Workflows, External Data Transfer, Custom Views, Users Training, Teams & Permissions, API Services, Data Governance, Data Insights, Product Modelling, Integration Quality Tests, and Product & Data Concepts
About
Lay‑Z‑Spa® operates on behalf of Bestway® Inflatables & Material Corp. who are committed to the development, production, and sale of high‑quality and innovative sporting and leisure products. Bestway® was established in 1994 and now operates via 13 overseas branches in Europe, the Americas, Middle East, Hong Kong and Australia. Bestway® products can be found on the shelves of major retailers in over 120 countries around the world.
Representing approximately 35% of the industry’s global market and dominating the UK market, Bestway’s brands and products ranges include Bestway Above Ground Pools, Bestway Airbeds & Furniture, Lay-Z-Spa Hot Tubs, the Bestway Summer Collection, H20Go! Water Slides, Bestway Coolerz, Pavillo, the License Collection (including Star Wars, Disney and Fisher‑Price), Hydro-Force Boats & SUPs.
Lay-Z-Spa is part of the Wilton Bradley Group, and has more than 250 employees and revenue in excess of £50 million.
A Forward-thinking Agency for a Fast-growing Business
Lay-Z-Spa chose iWeb because of our strategic and forward-thinking approach as well as our vast experience with Akeneo PIM. Because iWeb has architected, deployed, and currently supports more successful Akeneo PIMs than any other agency and UK partner, Lay-Z-Spa was confident we could deliver the complexities of their project.
The Product Experience (Px)
iWeb created and architected a product experience that supports all of the Lay-Z-Spa products. Like many iWeb clients, Lay-Z-Spa digital vision and product information is inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand product experience.
“An outstanding Akeneo PIM agency. Our business challenges have always been met with reasoned advice and solutions offered by iWeb. As well as ensuring that their tools and micro-services are compatible with the platform upgrade paths, they have ensured that they are built in the most efficient and effective way. ”
Aimee Spooner, eCommerce Product Marketing Manager, Lay-Z-Spa
Results
Our strategic partnership with Lay-Z-Spa will continue to produce a centralised product catalog, that is the single source of product truth for all of their products. The new digital product experience supports Lay-Z-Spa and is a true reflection of our ongoing collaboration.
+76%
increase in speed of time to market
+85%
increase in team productivity and efficiency
x35
improved automation & governance
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
