Seraphine
Maternity Fashion B2C PIM & Product Experience
Build Time
In Progress
Specialisation
Services
Accelerator
Custom Development
Managed Services
Product Experience (Px)
Strategy and Consulting
Technologies
Akeneo PIM / PXM
System Integrations
Adobe Commerce (Magento)
Multiple Commerce Sales Channels
Prima ERP
Retail Syndication
The Solution
Data Governance, Users Training, Product Modelling, API Services, Product & Data Concepts, Data Insights, Automated Data Enrichment, Integration Quality Tests, Asset Manager, Data Exports, Data Imports, Localised Catalogs, Localisation, Multiple Channels, Business Process Consultancy, PIM Integration, ERP Integration, Technical Data Downloads, Commerce Integration, Custom Workflows, Technical Architecture, Custom Views, Key Concepts, Teams & Permissions, and External Data Transfer
About
Seraphine is a leading name in maternity and nursing wear, dedicated to empowering expectant and new mothers with stylish, comfortable, and functional clothing. Founded in 2002, their mission is to support women through their motherhood journey with fashion that adapts to their changing bodies.
Under the guidance of CEO David Williams and Creative & Brand Director Chelsey Oliver, Seraphine has become a global brand known for its innovation and quality. Their collections, designed for mums by mums, offer everything from daily wear to special occasion outfits, ensuring every mother-to-be and new mum feels confident and beautiful.
What sets them apart at Seraphine is their unparalleled blend of expertise, innovation, and range. Led by Chelsey Oliver, a mother with more than 15 years of experience in maternity design, their team deeply understands the unique needs of pregnant women and new mothers. They’re committed to creating clothing that combines comfort, style, and practicality, with adaptable and versatile designs at the core of their innovation. Their comprehensive collection is meticulously crafted to support women from pregnancy through to new motherhood, inviting them to join their community that celebrates every step of the motherhood journey.
Seraphine is more than a brand; it’s a celebration of motherhood.
The UK Fashion E-commerce market size was valued at £24.5 billion in 2023 and is expected to reach £66.5 billion by 2030.
A Forward-thinking Agency for a Fast-growing Business
Seraphine selected iWeb for our strategic and forward-looking mindset, coupled with our extensive expertise in Akeneo PIM. With a track record of architecting, deploying, and supporting a multitude of successful Akeneo PIM implementations, surpassing any other agency or UK partner, iWeb instilled confidence in Seraphine that we could adeptly manage the intricacies of their project.
The Product Experience (Px)
iWeb meticulously crafted and designed a product experience tailored to encompass all of Seraphine’s offerings. Just as with numerous other iWeb clients, Seraphine’s digital vision and product information are intrinsic to their operations. It was imperative for the iWeb team to grasp this vision fully and ensure the delivery of a product experience that authentically reflects the Seraphine brand.
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XYZ, CTO, Seraphine
Results
Our ongoing strategic alliance with Seraphine remains committed to maintaining a centralised product catalog, serving as the definitive source of truth for all their products. The newly developed digital product experience not only accommodates Seraphine’s needs but also stands as a testament to our continuous collaboration and mutual efforts.
+180%
improved product data quality
x8
reduction in capital investment
x10
times better customer experience
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
