Housing Units
Home Department Store Omnicommerce Experience
Build Time
6 Months
Specialisation
Services
Back-end Integrations
Commerce Enablement
Content & Creative
Conversion Rate Optimisation (CRO)
Custom Development
Customer Experience (Cx)
Managed Services
Migration to Magento 2
Omnichannel Strategy
Personalisation
Product Experience (Px)
Technologies
Adobe Commerce (Powered by Magento)
Akeneo PIM / PXM
Word Press CMS
System Integrations
Microsoft Dynamics ERP
The Solution
Data Governance, Product Modelling, Product & Data Concepts, API Services, Data Insights, PIM Integration, Product Syndication, Purchase History, Quick Ordering, Returns RMA, Stock & Complex Pricing, Variable Data Sources, End-to-End ERP Data Integration, Customer Segments, Delivery Schedules, Fast Checkout, Marketplaces, Multi-source Inventory, Named Day Delivery, Offline Orders, and Orders ERP Integration
About
Housing Units is the home department store. They’re there for people who really want to make a statement with their home. Based in Manchester, they’ve got absolutely everything you could imagine under one roof. From sofas and beds, to dining and garden, high-end design to great value ranges, each with a specialist team on-hand to help.
Their range of styles take inspiration from trends around the globe, ready to be made a reality in any home. Their expert teams know the surprising story each piece of furniture has to tell – from reclaimed charm, to sustainable magic, to expert craftsmanship. A family business with over 70 years’ experience behind them, and cherish their reputation for outstanding personable customer service at every point their customers connect with them.
Housing Units have revenue in excess of £35 million.
A Forward-thinking Agency for a Fast-growing Business
Housing Units chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, Housing Units was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of Housing Units. Like many iWeb Magento clients, Housing Units‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“iWeb came in, validated our gut responses, and created strategic action steps to turn around the performance of our site all in a short period of time. Their responsiveness to requests has been really impressive, especially considering that the digital commerce space moves so quickly. ”
Richard Newson, Finance Director, Housing Units
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with Housing Units will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to Housing Units and is a true reflection of our ongoing collaboration.
x5
times faster managing complexity
+82%
increase in mobile conversion
+26%
increase in holiday sales YOY
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
