Raleigh Bikes
Omnichannel Commerce Experience
Build Time
5 Months
Specialisation
Services
Back-end Integrations
Commerce Enablement
Content & Creative
Conversion Rate Optimisation (CRO)
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Managed Services
Omnichannel Strategy
Personalisation
Product Experience (Px)
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
System Integrations
Microsoft Dynamics ERP
The Solution
Data Insights, Product Syndication, Purchase History, Quick Ordering, Returns RMA, Stock & Complex Pricing, Technical Data Downloads, Variable Data Sources, Data Governance, Product & Data Concepts, Multiple Channels, ERP Integration, API Services, Click & Collect, Custom Product Types, Customer ERP Integration, Drop Ship, Fast Checkout, Globalised Tax Rules, Localised Catalog, Stock & Pricing, Loyalty & Rewards, Marketplaces, Multiple Branches, Multi-source Inventory, Named Day Delivery, and Orders ERP Integration
About
Raleigh is one of the world’s oldest and best-known bike brands. Established in 1887 in Nottingham, England, they’re still based in their hometown. With more than 130-year old tradition, their passion for cycling and their vision for the future is unrivalled.
Bangers n’ mash. Westminster Abbey. A good cuppa. There are a few things that perfectly sum up British spirit – and Raleigh is one of them. Whether it’s for crossing the finish line at the Tour de France or crossing the street to your best mate’s house, their bikes are a well-loved part of British history.
From Burners and Choppers to Grifters and Vektars, they’ve imagined and reimagined the world of cycling more times than we could possibly count. 130 years of dreaming, designing, building, riding. And, after all that time, they’ve come to the same conclusion they started with – they just love bikes.
Raleigh Bikes is owned by the Accell Group, who employs approximately 3,500 people across 15 countries. Their bikes and related products are sold to dealers and consumers in more than 80 countries.
Last year they sold around 856,000 bicycles and recorded a turnover of £1.2 billion.
A Forward-thinking Agency for a Fast-growing Business
Raleigh Bikes chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, Raleigh Bikes was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of Raleigh Bikes. Like many iWeb Magento clients, Raleigh Bikes‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“As a business outsourcing web development for the first time this was a new experience for a lot of us but iWeb made sure we were prepared from the start in terms of what would be needed and when to ensure the project was delivered on time and to a high standard. The communication and problem solving bought to every stage of the process from the design to delivery ensured everything ran smoothly and delivered great results. An area that particularly impressed us when working with iWeb throughout the project was the level of expertise they bought in challenging our ideas and processes to ensure we were constantly delivering a great product. I believe this has resulted in a much better web experience for our customers and is already delivering greater business results.”
Elliott Kirk, eCommerce Manager, Raleigh Bikes
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with Raleigh Bikes will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to Raleigh Bikes and is a true reflection of our ongoing collaboration.
+82%
increase in purchases on mobile
+36%
increase in holiday sales YOY
+64%
of revenue from product recommendations
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
