Ooni
Pizza Ovens B2C PIM & Product Experience
Build Time
6 Months
Specialisation
B2C
D2C
Food & Beverage
PIM / PXM
Retail
Services
Accelerator
Custom Development
Managed Services
Product Experience (Px)
Strategy and Consulting
Technologies
Akeneo PIM / PXM
System Integrations
Microsoft Dynamics ERP
Multi-depot Inventory
Multiple Commerce Sales Channels
Shopify Plus
The Solution
Data Exports, Data Imports, Localised Catalogs, Localisation, Multiple Channels, Business Process Consultancy, PIM Integration, ERP Integration, Technical Data Downloads, Commerce Integration, Custom Workflows, Technical Architecture, Custom Views, Key Concepts, Teams & Permissions, External Data Transfer, Data Governance, Users Training, Product Modelling, API Services, Product & Data Concepts, Data Insights, Automated Data Enrichment, Integration Quality Tests, and Asset Manager
About
Ooni emerged from the innovative minds of Kristian Tapaninaho and Darina Garland, a dynamic husband-and-wife duo with a background in fostering creativity, innovation, and problem-solving within educational communities. Before embarking on their culinary venture, Kristian and Darina dedicated themselves to an education company aimed at enhancing these qualities among school communities. However, it was Kristian’s personal quest for the perfect homemade pizza that planted the seed for Ooni’s inception.
Kristian found himself increasingly passionate about pizza-making, yet despite his best efforts, there was something amiss. His homemade pizzas lacked the distinct, restaurant-quality flavour only achievable through cooking at very high temperatures, a feat his domestic oven was unable to accomplish. This frustration led him on a search for a wood-fired pizza oven that could be used at home, only to discover that the available options were prohibitively expensive and far too bulky for practical use.
Without a background in invention, engineering, or product design, Kristian nevertheless saw an opportunity to solve his problem. Through a series of sketches, numerous prototypes, and continuous testing in their own backyard, he and Darina succeeded in creating something revolutionary: the world’s first portable wood-fired pizza oven. This innovation wasn’t just about convenience; it was about making wood-fired pizza accessible to everyone, combining speed, portability, and cost-effectiveness without compromising on quality. Thus, Ooni was born, bringing a game-changing product to the market.
Today, Ooni Pizza Ovens boasts an impressive revenue in excess of £210 million, a testament to Kristian and Darina’s vision, persistence, and dedication to solving a common culinary problem. Ooni has not only revolutionised the way people cook pizza at home but also underscored the power of creativity and innovation in transforming simple ideas into successful global enterprises.
A Forward-thinking Agency for a Fast-growing Business
Ooni Pizza Ovens chose iWeb because of our strategic and forward-thinking approach as well as our vast experience with Akeneo PIM. Because iWeb has architected, deployed, and currently supports more successful Akeneo PIMs than any other agency and UK partner, Ooni Pizza Ovens was confident we could deliver the complexities of their project.
The Product Experience (Px)
iWeb created and architected a product experience that supports all of the Ooni Pizza Ovens products. Like many iWeb clients, Ooni Pizza Ovens digital vision and product information is inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand product experience.
“Our partnership with iWeb has been a transformative journey for our organisation, significantly enhancing our digital presence in ways we hadn't anticipated. The depth of expertise iWeb brings to the table in defining, developing, and expanding our digital footprint has been nothing short of remarkable. From the initial planning stages to the final execution, their meticulous attention to detail and innovative approach have set a new benchmark for what we consider excellence in digital strategy and implementation.”
Ben Thompson, Digital Product Manager, Ooni
Results
Our strategic partnership with Ooni Pizza Ovens will continue to produce a centralised product catalog, that is the single source of product truth for all of their products. The new digital product experience supports Ooni Pizza Ovens and is a true reflection of our ongoing collaboration.
+80%
improved product data quality
-12%
reduction in capital investment
x45
times better management of digital assets
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
