British Heart Foundation

The nation's heart charity. The largest independent funder of cardiovascular research. We partnered with them to create a Magento store that allows supporters to purchase and donate easily and securely.

Challenge

BHF’s work is and has been fundamental to the discoveries of vital treatments that are helping to change the face of the UK's fight against heart diseases. Generating revenue online is vital to their success.

Which is why they came to us for a new store that would modernise their outdated eCommerce site and reflect the powerful branding that makes their charity so recognisable and trusted.

British Heart Foundation Magento case study | iWeb
mobile

Solution

We developed a new Magento eCommerce store that takes advantage of the best that the responsive web has to offer. It is now possible to visit the BHF Shop from any device and enjoy the same great user experience.

The site boasts improved integrations with back-office BHF systems and the Magento functionality has been extended with custom modules for transactional emails, low stock notifications, SEO enhancements and more!

Features

  • iWeb Elasticsearch
  • Extensive 2-way data integration
  • Easy to use donation form & functionality
  • Gift aid registration with automated export
  • Managed data migration from existing website
  • Dotmailer integration

 

"Due to the complexity of our products it threw many obstacles in iWeb's way and all were dealt with in a sensible period of time and all were overcome. The team are fantastic, very easy to work with and really good at what they do."

Roger Swannell, eCommerce Manager

155%

increase in mobile transactions

42%

increase in conversions

14%

reduced abandonment rate

22%

reduced hosting & support costs

British Heart Foundation Magento case study | iWeb

Take a look for yourself

giftshop.bhf.org.uk

Call us on 01785 279920

Our friendly Magento experts are happy to answer your questions.

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