British Heart Foundation

The largest charity retailer in the UK and the leading independent funder of cardiovascular research. Generating online revenue to help change the face of the fight against heart disease.


British Heart Foundation


B2C eCommerce, Front End Development, Magento Development, Responsive Design, User Experience Design

Out with the old, in with the new.

BHF’s work is and has been fundamental to the discoveries of vital treatments that are helping to change the face of the UK's fight against heart diseases. Generating revenue online is vital to their success.

With their Magento 1 site serving the charity well since it first launched in 2011, upgrading to Magento 2 opened up far more possibilities and functionality for a truly engaging shopping experience.

Secure, simple shopping on any device.

We developed a new Magento Commerce store that takes advantage of the best that the responsive web has to offer. It is now possible to visit the BHF Shop from any device and enjoy the same great user experience.

The site boasts improved integrations with back-office BHF systems and the Magento functionality has been extended with custom modules for dropped basket and transactional emails, low stock notifications, SEO enhancements and more!

Developing a new solution on Magento 2 gives BHF the opportunity to list across multiple Amazon marketplaces, with real time order and inventory updates integrated with their backend systems to maximise their revenue streams.


  • Full seamless integration with proprietary back office ERP and CRM systems
  • Wyomind data feed manager for multiple feeds to shopping and social channels
  • Easy to use donation form & functionality
  • Custom "fundraiser" multi-store view for BHF delegates and buyers
  • Gift aid registration with automated export
  • Amazon marketplace listings with real time order and inventory management
  • Dotdigital integration for personalised email & SMS

"Due to the complexity of our products it threw many obstacles in iWeb's way and all were dealt with in a sensible period of time and all were overcome. The team are fantastic, very easy to work with and really good at what they do."

Roger Swannell - eCommerce Manager


increase in conversions


increase in online donations


reduced hosting & support costs


increase in mobile transactions

Take a look for yourself

Call us on 01785 279920

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