British Heart Foundation

The nation's heart charity. The largest independent funder of cardiovascular research. We partnered with them to create a Magento store that allows supporters to purchase and donate easily and securely.


British Heart Foundation


B2C eCommerce, Front End Development, Magento Development, Responsive Design, User Experience Design

Out with the old, in with the new.

BHF’s work is and has been fundamental to the discoveries of vital treatments that are helping to change the face of the UK's fight against heart diseases. Generating revenue online is vital to their success.

Which is why they came to us for a new store that would modernise their outdated eCommerce site and reflect the powerful branding that makes their charity so recognisable and trusted.

Secure, simple shopping on any device.

We developed a new Magento eCommerce store that takes advantage of the best that the responsive web has to offer. It is now possible to visit the BHF Shop from any device and enjoy the same great user experience.

The site boasts improved integrations with back-office BHF systems and the Magento functionality has been extended with custom modules for transactional emails, low stock notifications, SEO enhancements and more!


  • Elasticsearch
  • Extensive 2-way data integration
  • Easy to use donation form & functionality
  • Gift aid registration with automated export
  • Managed data migration from existing website
  • Dotmailer integration

"Due to the complexity of our products it threw many obstacles in iWeb's way and all were dealt with in a sensible period of time and all were overcome. The team are fantastic, very easy to work with and really good at what they do."

Roger Swannell - eCommerce Manager


increase in mobile transactions


increase in conversions


reduced abandonment rate


reduced hosting & support costs

Take a look for yourself

Call us on 01785 279920

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