PZ Cussons
Multi-retailer, Multi-lingual, Multi-territory, Multi-brand, Syndication PIM & Product Experience
Build Time
2 Months
Specialisation
B2C
D2C
Health & Wellness
PIM / PXM
Retail
Services
Back-end Integrations
Custom Development
Managed Services
Omnichannel Strategy
Product Experience (Px)
Technologies
Akeneo PIM / PXM
ProuductsUp Syndication
System Integrations
SAP ERP
The Solution
Data Exports, External Data Transfer, Data Imports, Users Training, Marketplace Syndication, API Services, Retailer Syndication, Data Insights, Localised Catalogs, Integration Quality Tests, Localisation, PIM Integration, Multiple Channels, Custom Workflows, Business Process Consultancy, Custom Views, Translation, Rules Engine, Users, Groups, Roles & Permissions, Data Governance, ERP Integration, Product Modelling, Commerce Integration, Product & Data Concepts, NLF Integration, Automated Data Enrichment, Technical Architecture, Asset Manager, Key Concepts, Shared Catalogs, and Assets Transformations
About
PZ Cussons stands as a beacon of commitment towards enhancing the wellbeing of individuals, families, and communities across the globe. With a noble purpose to safeguard life, mitigate harm, and curtail waste for both the present and future generations, the company is steadfast in its pursuit of excellence. This commitment is underpinned by an unwavering resolve to uphold the highest standards and to always act with integrity.
Spanning an impressive 135-year history, PZ Cussons has demonstrated a remarkable ability to adapt and evolve in response to the ever-shifting landscapes of consumer preferences, market dynamics, and economic fluctuations. As an international consumer goods conglomerate, the company boasts a well-established portfolio of trusted brands that resonate with consumers across various markets. This enduring success is attributable to its rich heritage and an entrepreneurial spirit, which are robustly supported by the CANDO! values—a testament to the company’s dynamic and proactive ethos.
Among its portfolio, leading brands such as Bayley’s of Bond Street, Canoe, Carex, Charles Worthington, Cussons Baby, Cussons Kids, Imperial Leather, and Fudge Professional stand out, each synonymous with quality and consumer trust. These brands not only reflect PZ Cussons’ commitment to excellence but also its ability to meet and exceed consumer expectations in personal care and beauty segments.
With a workforce of over 1,000 employees, PZ Cussons is a major player in the consumer goods industry, boasting revenues in excess of £600 million. This financial prowess is a clear indicator of the company’s market strength and its ability to connect with consumers on a global scale. Through its dedication to wellbeing, environmental stewardship, and ethical business practices, PZ Cussons continues to make a significant impact, ensuring a lasting legacy for generations to come.
A Forward-thinking Agency for a Fast-growing Business
PZ Cussons chose iWeb because of our strategic and forward-thinking approach as well as our vast experience with Akeneo PIM. Because iWeb has architected, deployed, and currently supports more successful Akeneo PIMs than any other agency and UK partner, PZ Cussons was confident we could deliver the complexities of their project.
The Product Experience (Px)
iWeb created and architected a product experience that supports all of the PZ Cussons brands. Like many iWeb clients, PZ Cussons digital vision and product information is inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand product experience.
“The strategy behind the PIM centralised a global retailer product experience. Integrating the PIM into all digital touchpoints was critical, PZ Cussons customers value a clear and detailed product experience across all channels.”
Gareth Bright, UK Applications & Project Manager, PZ Cussons
Results
Our strategic partnership with PZ Cussons will continue to produce a centralised product catalog, that is the single source of product truth for all of their brands. The new digital product experience supports PZ Cussons and is a true reflection of our ongoing collaboration.
+135%
increase in speed of time to market
x4
times better customer experience
+185%
improved product data quality
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
