ATCO Lawnmowers
Lawnmower Manufacturer Dealer Network
Build Time
2 Months
Specialisation
Agriculture & Gardening
B2C
D2C
Services
Back-end Integrations
Commerce Enablement
Custom Development
Customer Experience (Cx)
Digital Experience Strategy & Design
Digital Marketing
Managed Services
Multi-site
Omnichannel Strategy
Product Experience (Px)
Strategy and Consulting
Technologies
Adobe Commerce (Powered by Magento)
System Integrations
Custom Order Management (OMS)
The Solution
External Data Transfer, API Services, Data Insights, Integration Quality Tests, Purchase History, Quick Ordering, Returns RMA, Stock & Complex Pricing, Variable Data Sources, Data Governance, ERP Integration, Commerce Integration, End-to-End ERP Data Integration, Custom Product Types, Customer ERP Integration, Customer Segments, Delivery Schedules, Drop Ship, Fast Checkout, Globalised Tax Rules, Localised Catalog, Stock & Pricing, Multiple Branches, Multi-source Inventory, Named Day Delivery, Omnichannel Customer Experience, and Orders ERP Integration
About
It is more than 100 years since ATCO started manufacturing in Birmingham fine quality mowers for the lawns of Great Britain. The first ATCO motor mowers, designed for use by the general public, hit the market in 1921 and have continued to earn an enviable reputation for delivering outstanding quality and performance.
Their lawn mowers can be found from royal palaces to village greens, cricket pitches to tennis courts, stately homes to your own beautiful lawn. ATCO are owned by STIGA Group.
The STIGA Group has revenue of more than £560 million.
A Forward-thinking Agency for a Fast-growing Business
ATCO Lawnmowers chose iWeb as their Magento ecommerce agency because of our strategic and forward-thinking approach as well as our vast experience with Adobe Commerce (Powered by Magento) custom development. Because iWeb has designed, developed, and currently supports more successful Adobe Commerce Magento websites than any other agency and UK Magento partner, ATCO Lawnmowers was confident we could deliver the complex customisations and integrations required for their project.
The Customer Experience (Cx)
iWeb created and designed a Magento customer experience that truly reflects the personality of ATCO Lawnmowers. Like many iWeb Magento clients, ATCO Lawnmowers‘s digital vision and distinct aesthetic are inherent to their business. It was crucial that the team at iWeb understood the vision and delivered on a truly on-brand customer experience.
“Many regional challenges were faced at the start of the project, including business readiness, as we were lacking sufficient resources to support during the implementation phase. Collaborative program governance was needed to be put in place to ensure a smooth delivery. iWeb helped throughout and were exceptional from start to finish.”
Will Timmis, E-commerce Manager, Mountfield Mowers
Results
The iWeb team conducted extensive user testing and research to create a custom Magento shopping experience that inspires customers and guides them through a seamless purchase journey.
Our strategic partnership with ATCO Lawnmowers will continue to produce measurable and sustainable growth. The new Magento digital experience is unique to ATCO Lawnmowers and is a true reflection of our ongoing collaboration.
+180%
increase in mobile sessions
+160%
increase in sales from page load times
x5
times faster pricing imports with API and webhook calls
Get in touch
We know commerce, let us help you improve customer experience, increase conversion rates, and make that digital change.
- hello@iweb.co.uk
