Raleigh is one of the world’s most iconic and best-known bike brands, with product design at the centre of their business. They approached iWeb with a brief to re-design and re-launch their website.
B2C eCommerce, Front End Development, Information Architecture, Magento Development, Magento Migration, User Experience Design
With the rise of electrically assisted cycling, it was important for the re-designed site to not only promote and drive sales of their own brand bikes and accessories but also showcase their extensive range of electric bikes.
In partnership with this, creating an efficient Raleigh customer experience was equally as crucial. Their site was dated, slow, as well as unresponsive to mobile devices and suffered from a disjointed customer experience, most notably during the checkout process.
The user experience was central to the design process. We wanted to ensure Raleigh had product and category pages that worked for all products and provided a consistent journey from mobile devices upwards.
Ending this customer journey with style and ease was equally as pivotal. We scrapped the previously clunky checkout process with one that was quick and easy, by streamlining it under a single domain and making it available on all devices.
As a business outsourcing web development for the first time this was a new experience for a lot of us but iWeb made sure we were prepared from the start in terms of what would be needed and when to ensure the project was delivered on time and to a high standard. The communication and problem solving bought to every stage of the process from the design to delivery ensured everything ran smoothly and delivered great results. An area that particularly impressed us when working with iWeb throughout the project was the level of expertise they bought in challenging our ideas and processes to ensure we were constantly delivering a great product. I believe this has resulted in a much better web experience for our customers and is already delivering greater business results.
Elliott Kirk - Digital Marketing & eCommerce Manager
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